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The Bot Platform Ltd almost 2 years ago
marketingmarketingukukusausa
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We are looking for someone to help us take our inbound marketing and demand generation activities to the next level. You’ll be working directly with members of our marketing and sales teams to develop and execute an overarching strategy that’s consistently fueling our sales pipeline. This is a great opportunity for someone with B2B experience who’s looking to accelerate their marketing career at a fast-growing technology startup.

This is a remote working role with some optional travel opportunities. Candidates should be based in or have the right to work in either the UK or United States.

Interested in applying? We’d love to talk!

 

Responsibilities: what you’ll be doing

  • Owning and developing a B2B enterprise SaaS inbound marketing playbook that’s consistently fueling our sales pipeline
  • Generating MQLs via growth marketing and demand generation activities
  • Working with marketing and content teams on the creation of lead magnets and demand generation campaigns that generate interest from new and existing leads
  • Coordinating activity across multiple demand-generation channels, including web, paid, search, email, ABM, content syndication and events
  • Optimizing lead capture opportunities, website performance and funnel conversion rates
  • Developing effective lead scoring, nurturing and email marketing campaigns that convert
  • Improving our paid media and retargeting approach
  • Collaborating with our marketing and sales team to input learnings and continually improve
  • Executing tactical marketing decisions and optimize activity based on data, insights and learnings

Requirements

  • You have at least 4+ years of experience working in a B2B demand generation role
  • You have created successful email nurture campaigns and used paid media/digital targeting to drive growth in qualified leads
  • You understand demand generation, performance marketing and ABM
  • You have a track record in growing B2B / SaaS sales pipelines
  • You are data driven and OKR focused
  • You have great attention to detail and solid time management skills
  • You’re Hubspot Certified and have experience in tools such as Google Ad Manager
  • You have an interest in the future of work, digital transformation and how technology can improve our working lives
  • You’re excited about working in and learning about a fast-growing software company

Benefits

  • Be part of an award winning team and super friendly company
  • Flexible hours and remote working
  • Unlimited vacation policy (with a mandatory policy of at least 1 week a quarter)
  • Home office stipend
  • Annual training budget
  • Employee development & educational opportunities
  • Gain share options so you work with us, not for us
  • Worldwide travel opportunities (but not necessary)