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Accenture about 1 year ago
location: remoteus
Apply Now

Sr. Email Marketing Manager

Remote

Full Time

Experienced

The Stable is excited to announce that we are now a part of Accenture Song. Learn more here: https://tinyurl.com/mr33x65v

The Stable is a commerce agency that connects brands and consumers across all channels. Leveraging a full suite of omnichannel capabilities, we drive revenue and efficiency for brands through both retail and direct-to-consumer (DTC) channels. Backed by data, fueled by insights, and brought to life through world-class sales and operations, creative, digital, and patented technology, we build and execute strategies that acquire customers, create immersive experiences, and scale brands.

Like what you hear? We invite you to get up out of your chair, walk to your boss’s office (or Zoom), quit your job and come work for us!

We’re looking for a full-time Email Marketing Manager to join our team. This role is fully remote.

All About You:

As an Email Marketing Manager at the Stable, you will work with both our internal teams and clients. You will be responsible for conducting email marketing audits, developing and implementing email marketing strategy, building campaigns, and reporting on email results while following email best practices for DTC brands.

The Job:

  • Manage email campaign execution from idea creation, copywriting, HTML edits, deployment, scheduling, segmentation, production, automation, A/B testing, and optimization
  • Execute a customer-first approach to all email and direct-mail strategy for new customer acquisition, customer upsell/xsell, customer retention, and customer referral & advocacy
  • Working with DTC email marketing platform integrations with Shopify like Klaviyo, Yotpo, ReCharge and more
  • Ongoing program optimization, including structure and segmentation improvements, and improvement of process and infrastructure
  • Design templates and write copy for email campaigns and automations that welcome, engage, and retain potential and current customers
  • Employ a consistent best-practice approach for creating email and direct mail templates, dynamic content, testing methodologies, list segmentation, and deliverability
  • Conduct quality assurance testing prior to deployment to catch typos, incorrect links, logic errors, etc. in email campaigns and flows
  • Pull monthly campaign marketing reports and drive continuous improvement across email and direct mail KPIs (deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue)
  • Develop test methodology and apply data driven techniques to optimize across all funnel stages – for example: personalization, frequency testing, messaging testing, offer testing, creative testing, segmentation / targeting and delivery timing testing

The Qualifications:

  • Must have Agency Experience
  • 2+ years of experience in email marketing, lead nurturing, marketing automation, and/or web analytics
  • Understanding of email marketing concepts and metrics pertaining to the customer lifecycle
  • Proven success in providing actionable insights from email analytics to evaluate and optimize email campaigns and flows
  • Experience using Klaviyo or other similar technologies
  • Background with eCommerce / Direct to Consumer brands and/ or Shopify
  • Ability to manage and prioritize a workload across multiple client accounts; agency experience preferred
  • Strong attention to detail and quality assurance capabilities with an eye for email design
  • Experience with email automation tools

The Stable strives to create a culture and environment that is inviting, encouraging and supportive of people from all backgrounds so that erse voices, thoughts and perspectives may be heard and amplified. All are encouraged to apply. Thank you!