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Senior Copywriter

Remote, USA

Full time

R 2023 1300

Position Summary:

Key leader in concepting smart, captivating advertising copy across numerous media channels. Research, plan, develop and write creative and impactful sales and marketing copy in line with University System business initiatives. Champion and sustain campaign conceptions during development process. Brand ambassador to crafting emotive and direct response ad copy that brings our brand to life in a compelling tone including brochures, landing pages, broadcast/radio scripts, e-mail series, documentaries, paid/organic social posts, etc. Create captivating collateral that inspires students and positively impacts student enrollment and grows our institution as a nationwide competitor in the higher education industry. The candidate in this position must have a passion for writing and skilled at storyteller in a way that captures audiences with strategic, punchy, and performance-driven ad copy.

Essential Functions:

• Build effective relationships with teammates across the marketing department including creative, accounts, social media, paid media, analytics & research, optimization, etc.
• Key leader in concepting smart, captivating advertising copy across numerous media channels including paid/organic social, website, digital, blogs, e-mail, print, OOH, radio, broadcast, and SEO.
• Develop new insights into situations, question conventional approaches, and encourage new innovations.
• Effectively pitch creative to senior leadership and clients.
• Co-author thorough, detailed creative briefs to be disseminated amongst the team.
• Executes quality assurance checks on department output.
• Address feedback from clients and teammates with solid rationale that easily communicates effective solutions.
• Output best-in-class creative by working closely with the ACD of Copy.
• Serve as the next-in-command within the Copy department during the absence of the ACD of Copy.
• Proofread final projects to maintain accuracy and professionalism.
• Interpret SEO recommendations into captivating ad copy that connects with various audiences.
• Travel to photo/video shoots as necessary to oversee the implementation of your creative idea.
• Understand project timelines and deadlines, while simultaneously managing multiple projects.
• Stay abreast of current ad copy best practices in the competitive marketing landscape.
• Juggle numerous workflows in our project management software called Workfront.
• Work in an agile project management process known as Scrum.
• Understand project timelines and deadlines, while simultaneously managing multiple projects
• Stay abreast of current ad copy best practices in the competitive marketing landscape.
• Other duties as assigned.

Supervisory Responsibilities: N/A

Requirements:

Education & Experience:

• Bachelor’s degree in English, Creative Writing, Journalism, or related field.
• 7 to 10 years of experience as a Copywriter, preferably in the higher education industry.
• Agency or in-house marketing team background.
• Experience leading and mentoring junior copywriters preferred.
• Diversified portfolio that showcases writing samples across digital, social, print, OOH, broadcast, and e-mail.
• Confident client presentation skills that sell through ideas from pitch to final delivery.
• Exceptional proofreading skills with a solid understanding of AP Style guidelines.
• Strong knowledge of writing for social media platforms including Facebook, Instagram, YouTube, etc.

Competencies/Technical/Functional Skills:

• Ability to participate as an active team member of the team and organization and work toward a common goal.
• Actively seeks opportunities to influence, build effective relationships and gain alignment with peers, functional partners and/or external partners to accomplish business objectives.
• Accepts personal accountability, proactively seeks resolution for personal limitations head-on; and supports honesty and respect towards others, the company and oneself.
• A sense of curiosity to evolve our brand voice/tone in the higher education space.
• Independent, yet a team collaborator with their design/video counterpart to develop breakthrough creative.
• Positive, team player spirit who’s inspired to work in higher education to transform the lives of our students.
• Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new or cutting-edge programs/processes. Ability to generate and/or recognize imaginative or creative solutions that generate successful outcomes.
• Ability to prepare plans for high-profile projects or major assignments including tasks, resources, and timelines.
• Aptitude in accomplishing tasks by considering all areas involved, no matter how small; showing concern for all aspects of the job; accurately checking processes and tasks; being cognizant of details and hard deadlines.
• Intermediate use of computers and Microsoft Office Suite Applications such as Word, Excel, Power Point, Outlook and working knowledge of career-related software technologies and strong familiarity with social media platforms.
• Strong interpersonal skills and the ability to enthusiastically communicate with a wide range of inidual constituencies in a erse community.
• Significant professional, commercial writing skills, creating immaculate copy that stands out from the crowd.
• Ability to identify and understand issues, problems, and opportunities; comparing data from different sources to draw conclusions; using appropriate approaches for choosing a course of action or developing an appropriate solution; taking action that is consistent with available facts, constraints and probable consequences.
• Work independently and foster a cooperative spirit within a large and/or small team of erse cultures nurturing good working relationships, while working in a fast-paced environment with multiple deadlines and frequently changing priorities.

Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies. Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the whole you with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family. For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.

Compensation Range:

: $0.00 – $0.00

National University is committed to maintaining a high-quality, erse workforce representative of the populations we serve. National University employs more than 5,000 faculty and staff and serves over 41,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of community and a commitment to ersity. With programs available both online and at our many campus locations, National University is a leader in creating innovative solutions to education and meeting the needs of our erse student population, including adult learners and working professionals.

National University offers an opportunity to work in an innovative environment that supports ersity.

National University (NU) is proud to be an equal opportunity employer and does not unlawfully discriminate against any employee or applicant for employee per applicable federal, state and local laws. At NU, a erse mix of highly talented, innovative and creative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University. We are focused on equality and believe deeply in ersity of race, color, ancestry, age, family care status, veteran status, marital status, creed, religion, sex, gender, sexual orientation, religion, ethnicity, national origin, and other legally protected group status.