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Explanation:
As the PR & Communications Lead at Overlay Foundation, you will play a crucial role in growing our community and managing external relationships. You will be responsible for developing and executing comprehensive PR strategies, building and maintaining media relationships, creating impactful press releases, and spearheading the development of an overall digital communications plan. Additionally, you will take ownership of our social media channels, define the marketing strategy, and ensure its successful execution. This position requires a combination of strategic thinking, excellent communication skills, and a deep understanding of the DeFi ecosystem.
Responsibilities:
- Develop and execute comprehensive PR strategies to enhance the visibility and reputation of Overlay Protocol.
- Establish and maintain strong relationships with key media outlets, journalists, influencers, and thought leaders in the blockchain and DeFi space.
- Create compelling and informative press releases, articles, and other communication materials to promote Overlay Protocol’s initiatives, milestones, and updates.
- Develop ideas and initial plans for an overall digital communications plan, including content creation, social media engagement, community management, and brand building.
- Manage and curate content across various social media channels, ensuring consistent and engaging messaging.
- Collaborate with the marketing team to define the overall marketing strategy, incorporating PR and communications efforts.
- Monitor and analyze media coverage, sentiment, and industry trends to identify opportunities and mitigate risks.
- Act as a spokesperson for Overlay Protocol, participating in interviews, webinars, conferences, and other industry events.
- Stay up-to-date with industry developments, emerging trends, and competitor activities to inform strategic decision-making.
About You:
- Great DeFi experience, got rugged a lot of times. (jk)
- Proven experience in PR and communications, in the cryptocurrency, (preferably) DeFi industry.
- Strong understanding of the DeFi ecosystem, including familiarity with various DeFi protocols and concepts.
- Excellent written and verbal communication skills with the ability to craft compelling narratives and tailor messages for different audiences.
- Adept at building and maintaining relationships with journalists, influencers, and industry stakeholders.
- Experience in developing and executing successful PR and communications strategies.
- Proficient in social media management, content creation, and community engagement.
- Strategic thinker with the ability to identify opportunities, anticipate challenges, and provide creative solutions.
- Highly organized with strong project management skills and the ability to handle multiple tasks simultaneously.
- Self-motivated, proactive, and able to work both independently and collaboratively in a fast-paced, remote work environment.
Compensation:
The compensation package for the PR & Communications Lead will be competitive and commensurate with experience. It may include a base salary, performance-based bonuses, token options, and other benefits. The specific details will be discussed during the hiring process and are subject to negotiation based on qualifications and fit.
Note: This job description is a general outline of responsibilities and requirements for the PR & Communications Lead role at Overlay Protocol. It is not exhaustive, and additional tasks may be assigned as necessary to support the growth and success of the organization.