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Title: Community & Events Marketing Manager
Location: New Orleans LA US
Prokeep is a software company that has developed the first and only communications and commerce platform built exclusively for the $100+ billion wholesale distribution market (i.e. plumbing, electrical, HVAC, etc.). We have assembled a team of employees, customers, and world-class investors to truly revolutionize how commerce is done in wholesale distribution. We envision a world where distributors use our tools to build deeper relationships, provide better service, and transact more easily with customers. We are post product, post revenue, and growing fast in the US and Canada.
Build Together. Collaboration, camaraderie, and customer-focus are core to how we collectively work and win.
Own It. Persistence and personal growth drive the results – and the rewards! – that we can all enjoy.
Be Humble. Be Human. Respect and authenticity allow us to build meaningful and lasting relationships.
Have Fun! Positivity, perseverance, and a bit of laughter all allow us to make an impact while enjoying the rollercoaster!
Are you a seasoned events and partnerships professional with a proven track record of bringing both in-person and online experiences to life? Are you meticulously organized, detail-oriented, and self-motivated, capable of masterfully planning and effortlessly pivoting when needed? Do you possess the tools, templates, and tricks-of-the-trade to hit the ground running on Day 1, coupled with a creative spirit that thrives on pushing boundaries and experimenting with new ideas? If so, you might be the exceptional events and partnership expert we’re seeking! We’re on the lookout for a strategic maven who excels at going beyond, finding joy in orchestrating the myriad moving parts, promotions, and personalities essential for event success. Your ability to manage and cultivate relationships with association partners is key in driving new customers and building brand awareness. Above all, you understand that an event’s and partnership’s success is measured by its ROI and its impact on the company’s bottom line. If you’re ready for a new challenge that blends creativity with business acumen, we want to hear from you!
We are seeking a dynamic and organized inidual to join our team as a Community and Events Manager. This role is crucial in fostering community relationships, managing events, and developing partnerships with associations. If you are passionate about creating meaningful connections, planning engaging events, and building lasting partnerships, we’d love to hear from you.
Event Planning & Execution
- Plan, coordinate, and execute both virtual and in-person events.
- Own the development and execution of an annual events calendar that drives bottom-line revenue.
- Manage logistics, from planning to execution, ensuring seamless event experiences.
- Facilitate collaboration with internal, cross-functional teams to ensure effective internal communication and staffing for events with the right skill sets.
- Develop and manage event budgets, maximizing resources to create impactful events even on limited budgets.
- Work with internal teams to ensure events align with company goals and objectives.
- Measure and report on event and campaign results, analyzing ROI and presenting findings to upper management.
- Collaborate with designers to implement and create event collateral and promotional materials.
Webinars & Online Engagement
- Lead the planning and execution of impactful webinars, collaborating with cross-functional teams to ensure high-quality content and smooth technical execution.
- Manage all aspects of webinar logistics, including speaker coordination, content development, promotion, and audience engagement.
- Create compelling webinar content, coordinating with subject matter experts to ensure relevance and value for the audience.
- Implement strategies to enhance attendee participation and interaction during webinars, fostering a dynamic and engaging virtual experience.
- Conduct post-webinar evaluations, gathering feedback and insights to inform continuous improvement and refine future webinar strategies.
- Content Collaboration: Work closely with association partners and buying groups to coordinate the creation and distribution of relevant content, ensuring alignment with Prokeep’s messaging and objectives.
- Strategic Marketing: Develop and execute comprehensive marketing strategies for partnership initiatives, focusing on pre and post-event build-ups to maximize impact and engagement.
- Media Kit Utilization: Leverage association media kits to identify key opportunities and channels for promotion, aligning activities with Prokeep’s sales and revenue priorities.
- Thought Leadership: Drive initiatives to position Prokeep as a thought leader within the industry through impactful partnerships and collaborations, showcasing expertise and insights.
- Relationship Building: Cultivate and strengthen relationships with association partners, understanding their audiences and tailoring marketing efforts to align with their member interests and needs.
- ROI Measurement: Establish metrics and key performance indicators to measure the success of partnership activities, ensuring a clear understanding of the impact on Prokeep’s bottom line.
- Continuous Improvement: Analyze partnership outcomes and gather feedback to refine and enhance marketing strategies, ensuring ongoing improvement and optimization for future initiatives.
- Strategic Community Development: Strategically develop and foster a vibrant community ecosystem, aiming to create a rockstar community and community advisory committee.
- Relationship Cultivation: Cultivate relationships with current Prokeep customers, turning them into active advocates and advisors for Prokeep’s products and initiatives.
- Attraction of Thought Leaders: Attract industry thought leaders and influencers to participate in the Prokeep events (Webinars, White Paper Development, etc.) , tapping into their expertise for product development insights, marketing strategies, and referrals.
- Initiative Implementation: Lead the design and execution of initiatives that transform community members into a valuable advisory resource, ensuring their input directly contributes to Prokeep’s growth.
- Content and Programming: Curate compelling content and programming that not only engages the community but also elicits valuable feedback and ideas for refining Prokeep’s offerings.
- Feedback Mechanisms: Establish effective mechanisms for gathering insights and ideas from community members, creating a dynamic feedback loop that informs product development, marketing tactics, and other business strategies.
- Brand Advocacy: Elevate community members to brand advocates, empowering them to champion Prokeep within their networks and spheres of influence.
- 5+ years event and partnership marketing experience in a dynamic, fast-paced, demanding professional start-up environment (predictability and clock-in, clock-out sound boring to you!
- Track record of successfully owning and implementing a broad range of events and related marketing programs
- Vendor and client management moxie (you welcome the challenge of dealing with a motley crew and can gracefully navigate even the most colorful and demanding of personalities)
- Insanely self-motivated; responds positively to moderate guidance yet prefers independent critical thinking and problem solving (a micromanager is your worst nightmare and you re typically two steps ahead of your manager anyways!)
- Out-of-this-world project management skills with the ability to multi-task and complete projects under tight project deadlines (doing one thing at a time makes you yawn)
- Confident, critical thinking and creative problem-solving prowess
- Ability to formulate and offer a potential solution before asking someone else for the answer
- Adaptability you easily deal with sudden change (to you, Plan B means bring it on. )
- Excellent verbal and written communication skills; command of copywriting and grammatical principles.
- Maniacal attention to detail (you ll tell us if you see any typos in this job description!)
- Budget savvy sensibilities that can consistently deliver projects on (better yet, under!) budget
- Stellar interpersonal skills; ability to work and communicate with a wide array of people – including strong personalities
- Proficiency in all major tech tools and ability to quickly grasp and use new technology concepts (Slack will be your new BFF)
Working Relationship & CompensationThis is a full-time salaried position and may be performed remotely anywhere within the United States, except the state of California. Prokeep offers generous health, vision, and dental benefits, life insurance, unlimited PTO, and equity in our fast growing company.
- Competitive Salary ($72K-$85K)
- Remote Role
- Equity Package
- Health, Dental, Vision, Short & Long Term Disability, Life and AD&D, Employee Assistance Program (EAP), 401(k)
- Yearly Education Stipend
- Unlimited PTO