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Nourish over 1 year ago
fulltimenew yorknyus / remote ()
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About Nourish

Nourish is solving America’s healthcare crisis by helping people eat better. We connect chronic disease patients with a Registered Dietitian via telehealth and get it covered by their health insurance.

We launched one year ago and already have over 50 dietitians and thousands of patients on the platform. Our patients span a wide range of nutrition-related conditions including diabetes, eating disorders, kidney disease, GI conditions, cancer, obesity / weight management, cardiovascular disease, and more.

We have millions in revenue (up 5x in 2022), have partnered with national health insurance companies and provider groups, and have raised significant funding from top-tier VCs including Thrive Capital, Y Combinator, Susa Ventures, Operator Partners, and Box Group. Our angel investors include world-class healthcare founders from Rightway Health, Headway, Spring Health, Alto Pharmacy, and more.

About the Role

As SEO Marketing Manager, you’ll be responsible for building out our search strategy through both paid marketing and SEO channels. You’ll work closely with our COO and manage a team of copywriters to help Nourish become the most trusted source on the web for high-quality, evidence-based nutrition content.

You will be instrumental in helping Nourish reach its ambitious growth targets by unlocking the next phase of scale in patient acquisition.

This role is remote-friendly and is open to both full-time and contractor candidates.

Key responsibilities

* Run the day-to-day activities of managing our Google Ads accounts – including reporting, testing, optimization, and creating new campaigns

* Improve ad copy and landing page performance over time which includes creating and testing new copy as well as optimizing landing page conversion rates
* Conduct keyword research to identify high-potential keywords
* Manage team of copywriting to produce consistent, high-quality content at a high-velocity
* Optimize website pages to improve SERP ranking
* Identify, plan, and ship other SEO strategies and projects such as link-building, video SEO, local SEO, Google Business Reviews, alternative search engines, and more.
* Create dashboards and reporting to measure and clearly communicate SEO/SEM performance, and develop new strategies based on your finding

You will love this role if:

* You’re passionate about Nourish’s mission. You’re interested in nutrition and are eager to be part of solving America’s healthcare crisis.

* You love building things from the ground up. You want to build Nourish into the most trusted place on the web for ultra-high-quality nutrition content, and get excited about standing up processes that can scale with the company.
* You thrive when given ownership. You’re a self starter and want to have full ownership over a critical growth function. You enjoy flexing between high-level strategy and nitty-gritty execution. You take ownership of all responsibilities, big and small.
* You are a team-player. You get enjoyment from collaborating with teammates and helping them reach their full potential. You can work well with in-house employees, outsourced writers, and vendors.

We’d love to hear from you if:

* You are experienced, but hands-on – we're looking for 4-8 years of experience in SEO/SEM, ideally at a high-growth startup in the consumer or healthcare space.

* You are a master at Google Ads and know the platform like the back of your hand.
* You have deep expertise in using keyword research tools such as Google Keyword Planner, Ahrefs or Semrush & keep a tab of innovative SEO tools
* You enjoy solving high-level strategy and optimization questions, but you are also not afraid to get into the weeds when needed.
* You thrive in a fast-moving environment and are not intimidated by ambiguity or change. You enjoy new challenges and jump in headfirst when facing an issue.
* You’re comfortable working with a variety of team members and stakeholders both internally and externally, and have strong verbal & written communication skills.
* You take pride in being reliable and hitting deadlines, and you hold yourself to a standard of excellence.

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