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CloudEagle is the all-in-one SaaS Platform for every phase of the SaaS Lifecycle. By leveraging state-of-the-art machine learning models we help enterprises to find the right software vendor, provide actionable insights on SaaS usage, and help optimize spending.
Job Brief
CloudEagle is looking for a Marketing Manager to join the rocket ship. The inidual will be responsible for all the digital marketing/events/pr-related activities that CloudEagle would require from time to time. This person will work closely with the founders to ensure a smooth workflow.
Roles & Responsibilities
Spearhead CloudEagle events and tradeshow strategy, including but not limited to: identifying key events, internal team training for attendees (elevator pitch, demos, etc.), maintaining pre- and post-show communication, and event attendance. Drive digital channel performance to meet new customer and revenue targets, achieve ROI expectations, and perform weekly/monthly/quarterly analysis across channels. Maintain marketing programs and implement digital campaigns (SEO, PPC, content marketing, optimized site conversion, landing pages, and lead generation content) Track analytics and continually refine the process to convert and retain customers Build and implement a repeatable playbook for strategic digital, in-person, and hybrid events which would include repeatable processes, templates, promotional emails, landing pages, forms, post-event surveys, etc, and best practices to help manage a variety of strategic events at scale Good knowledge of SEO and content writing activities to drive organic traffic to the website. Assist with other field marketing activities, inbound and outbound demand generation, and marketing projects
Requirements
Bachelor’s in marketing or related discipline 3+ years of related marketing experience, ideally in event marketing, demand generation, and content marketing Experience partnering with an enterprise sales team Highly organized with an ability to manage resources, budgets, and onsite personnel. Strong communication skills – written and oral. Capacity to manage multiple projects simultaneously. You are creative, innovative, and always think outside the box. Highly organized and proficient at managing multiple projects at a time You are metric-driven and have the ability to draw insight from complex marketing data.
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