One stop solution to your remote job hunt!
By signing up you get access to highly customizable remote jobs newsletter, An app which helps you in your job hunt by providing you all the necessary tools.
Creator Brand Researcher
Remote
Regular
Marketing
About Pinterest:
Millions of people across the world come to Pinterest to find new ideas every day. It’s where they get inspiration, dream about new possibilities and plan for what matters most. Our mission is to help those people find their inspiration and create a life they love. In your role, you’ll be challenged to take on work that upholds this mission and pushes Pinterest forward. You’ll grow as a person and leader in your field, all the while helping Pinners make their lives better in the positive corner of the internet.
Our new progressive work model is called PinFlex, a term that’s uniquely Pinterest to describe our flexible approach to living and working. Visit our PinFlex landing page to learn more.
We’re looking for a Creator Brand Researcher to manage our brand tracking platforms and develop market-level insight reports using brand tracker survey data, earned media trends, third party data providers, and our first party data. You’ll work closely with our other researchers and marketing partners to surface insights that will inform our overall marketing strategy, campaign concept development, and marketing effectiveness measurement. We’re looking for someone who brings experience working with, analyzing, and synthesizing insights from multiple datasets. You’ll be a doer, thinker, and innovator, and you’ll play a critical role in building the foundation for Marketing programs designed to drive growth for our creator audience around the world.
What you’ll do:
- Manage our creator brand equity tracker survey and reporting dashboard with our partners at Qualtrics
- Manage our earned media measurement platform, Talkwalker, to surface brand trends and support campaign measurement efforts
- Expand our reporting capabilities to surface market-level insights from across our different datasets
- Work with our Growth Marketing team to measure the performance of our campaigns
- Partner with our marketing stakeholders to conduct foundational desk research that informs our campaigns
- Collaborate with researchers in product to integrate our market-level insights into our product roadmap and strategic prioritization
- Harness Pinterest platform data (in collaboration with data analysts) to provide insights to our creator marketing team
What we’re looking for:
- 3+ years of research experience with strong story-telling and project management skills
- Experience in consumer research methodologies (qualitative and quantitative) and managing research studies through vendors
- Experience with earned media measurement data (Talkwalker, Dash Hudson) a plus
- Experience with syndicated audience measurement data (comScore, Nielsen) a plus
- Curious researcher with the ability to tell highly engaging and actionable insights stories
- Familiarity with basic statistical modeling (i.e. drivers analysis, correlations, clustering, etc.)
- A strong balance of technical experience with creative problem solving
- Comfort with cross-functional communication to stakeholders of varying levels, including presentations
- Interest or experience in the content creator space, either through a previous job or a side-hustle, is a plus
#LI-REMOTE
#LI-AA5
Our Commitment to Diversity:
At Pinterest, our mission is to bring everyone the inspiration to create a life they loveand that includes our employees. We’re taking on the most exciting challenges of our working lives, and we succeed with a team that represents an inclusive and erse set of identities and backgrounds.