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Senior Associate, CRO (Conversion Rate Optimization)

Location: Remote, US

Thirty Madison is looking to add a skilled Senior Associate or CRO to our growing team. Conversion rate optimization is crucial to marketing performance and has the ability to magnify our paid marketing budget. This role will be a key member of the growth marketing team and tasked with optimizing our conversion funnel end-to-end. You must be comfortable in a fast-paced environment, and working cross-functionally across multiple teams.

This person will succeed if they are customer-centric, analytical, detail-oriented, have a strong understanding of the intricacies of the conversion funnel, and dedicated to setting the standard through structured A/B testing. We look for teammates who are curious, kind, and proactive and who will challenge us at every turn asking the tough questions and determined to find the ideal solutions. Above all, you embody the Thirty Madison mission of providing access to healthcare for all who suffer from chronic conditions!

Comp | Perks | Benefits

• The base pay range for this position is $89,600 – $110,000 per year.**
• Competitive Salary + Annual Incentive Plan + Stock Option Package
• Robust and affordable Health, Dental, and Vision plan options
• 401k with a match, commuter benefits, and FSA
• Annual $750 vacation stipend and $500 happiness stipend
• Flexible time off policy
• Career growth opportunities

** Within the range, inidual compensation will be determined through a wide variety of factors including but not limited to education, experience, knowledge, and skills. Please note that the compensation range listed reflects the base salary only, and does not include incentive target, equity, or benefits.

What you get to do every day

• Support the strategy and execution of optimizing the conversion funnel, improving each step of the funnel from landing page to purchase for 30M brands
• Help to plan and implement A/B tests on the conversion funnel to increase conversion rate, revenue, LTV, and retention
• Collaborate to develop a CRO testing roadmap and A/B experimentation framework, execute tests against the roadmap, and report on experiment results
• Analyze and monitor conversion funnel metrics and build key performance indicators reports with large sets of data to identify trends, efficiencies, and opportunities that can help reduce funnel dropoff
• Collaborate with growth team on testing strategy, offers, sales, landing page design, and other growth initiatives
• Help to analyze growth metrics, such as offers and sales, to highlight trends and opportunities
• Work cross-functionally with the growth, design, product, and data teams to ideate and execute new landing page and conversion funnel tests
• Help to manage, build, test, and optimize landing pages for use across all marketing campaigns
• Closely collaborate with both external (agencies) and internal teams (product and design) on testing roadmap and framework

What you bring to the role

• Proven experience helping to manage the conversion funnel (from strategy to execution) and demonstrable experience (bonus points for experience with a high-growth subscription business!)
• Experience growing CVR, revenue, and downstream metrics through A/B testing each step of the conversion funnel
• Have experience developing, structuring, optimizing, analyzing, and reporting on tests
• Believe in a cycle of iterating, testing, implementing – the build, measure, learn feedback loop – and graduating the findings of these tests to our core strategy
• Are customer-centric you understand our customer, from data analysis to market research to customer testing, and represent them in your work
• Are thoughtful about each step of the funnel, using data and design as approaches to drive conversions
• Positive, flexible, detail-oriented, and well organized to thrive in a fast-moving environment and meet challenging deadlines
• Are passionate about data, analysis, and reporting to find efficiencies at a granular level, as well as to take a step back and identify trends and insights to capitalize on
• Proficient in Excel, Google Sheets, and familiar with data visualization tools (Looker, mixpanel etc)
• Experience with platforms like Optimizely, VWO, WordPress, Google Optimize, Hotjar
• HTML, CSS knowledge, Javascript
• Knowledge of SQL bonus

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Thirty Madison we are dedicated to building a erse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates ersity and inclusion.

We will ensure that iniduals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions. Contact us at [email protected] to request accommodation.

About Thirty Madison

Thirty Madison is a family of specialized healthcare brands devoted to creating exceptional outcomes for all. Each of its specialized brands is focused on a specific ongoing condition, and thoughtfully designed to support the unique needs of its community with personalized treatments and care; with Keeps for men’s hair loss, Cove for migraine, Facet for skin conditions, and NURX for sexual health. With empathy at the heart of its innovation, its proprietary care model empowers hundreds of thousands of people with ongoing conditions with the accessible, effective treatments across a lifetime of care. In just four years, we’ve built a number of brands and are continuing to grow rapidly, recently raised a $140m Series C, and are backed by some of the best healthcare and consumer investors, including HealthQuest Capital, Mousse Partners, Bracket Capital, Polaris Partners, Johnson & Johnson, Maveron, Northzone, among others.

We are honored to become Great Place to Work certified and be included on BuiltIn’s 2021 list of Best Places To Work in New York City, and Best Midsize Companies To Work For. We’ve also been recognized by Forbes’ Best Startup Employers, being named as one of America’s Best Places to Work 2022. This recognition is a true testament to our hardworking team and company culture. As we continue to grow, we pride ourselves on finding passionate iniduals who truly embody our core values and mission each and every day. Learn more at ThirtyMadison.com.

*This employer participates in E-Verify and will provide the federal government with your I-9 Form information to confirm that you are authorized to work in the U.S.*

Thirty Madison and COVID-19 Management

Our primary goal since the beginning of the pandemic has been to ensure employee safety. Thirty Madison has and will continue to examine and institute solutions according to the CDC’s recommendations and mandates. We have also rolled out several initiatives to help our team successfully navigate the uncertainty associated with COVID-19, including work-from-home office stipends, medical reimbursements, company-wide Refresh days off, and other resources to support a hybrid work environment. Please reach out to your recruiter for additional questions regarding COVID and our workplace policies.

*Please be aware that there are fraudulent entities who are falsely claiming to be or represent Thirty Madison in order to solicit sensitive personal information or payment. Thirty Madison is not in any way associated with these entities or practices. The safety and integrity of those seeking employment with us is of the utmost importance and we actively work with our legal and security teams to prevent future incidents.