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Roles and ResponsibilitiesCreate and execute paid campaign strategyManaging campaign creation and execution, implementation, and measurement for end prospects, and channel partners resulting in user acquisitionOwn and distribute the given budgets across channels and the funnel to achieve the business objectivesEnd- to End management for all paid campaigns across mediums like social media, Digital Ads, Analyst MarketingEnd-to-end management of existing paid campaigns, tracking & monitoring of relevant KPIs, and metrics, analysis of results, and calibration of campaigns to maximize ROIProvide insights, recommendations, and action plans based on the analysis of the performance report Implement relevant A/B and multivariate testing on the campaigns, Landing Pages, and other appropriate channels or platforms as necessary to improve campaign performancesKeep abreast of PPC and SEM trends and provide recommendations for landing page opportunities and improvements, impacting paid search engine quality ranking, cost-per-click, and conversion.Keep current on emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the teamCollaborate with other teams to produce creative and engaging campaigns

Requirements3-5 years of Digital Marketing/campaign management experience and expert-level familiarity with Paid ads, Social Media, Web analytics, SEO/SEM- hands-on experience with all platforms and tools is a mustExcellent academic credentials and a Bachelor’s qualification from a top-tier institution. A Master’s qualification would be an added advantage but not required.Working knowledge of HTML, CSS, and JavaScript development and constraintsProficient in using CRM, reporting, Advertising, and Email Marketing ToolsExperience with A/B and multivariate experiments

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