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Tallwave over 1 year ago
data🇺🇸usa only
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We're looking for a Performance Analytics Manager to join our team. This team leader position plays a critical role in development and execution of performance analytics strategy, delivery of our performance analytics services, and data storytelling to both internal and client stakeholders. The ideal candidate is equal parts creative data strategist, passionate people leader, and hands-on practitioner and brings 5+ years of experience and technical expertise to the table.

As the Performance Analytics Practice Area Leader:

  • Provide leadership and direction to the Performance Analytics team; own service delivery, quality, and team structure, as well as team performance, utilization, and growth.
  • Develop departmental and integrated (department's role within the agency) vision and plan(s) to accomplish goals.
  • Drive quality and consistency in team operations, processes, and deliverables through development and ownership of SOPs, templates, process mapping, and similar documentation. 
  • Define and scope performance analytics services to support client strategy and goals, estimate required level of effort, and manage work assignments to maintain a healthy level of team utilization.
  • Ensure cross-functional understanding of performance analytics services and value.
  • Lead the fulfillment of current/upcoming analytics obligations.
  • Work with key stakeholders (department leads, new business team, client account management team) to catalog, package, and sell performance analytics services.
  • Work collaboratively with other value delivery team members to support proper performance analytics setup and data collection for measurement of paid media, SEO, CRO, and other relevant integrated marketing strategies.
  • Serve as a thought leader and subject matter expert on the performance analytics landscape, evolving strategies and approaches, and best practices, both internally and with clients.

As an inidual contributor:

  • Develop client performance analytics strategies providing creative, effective solutions to challenging business problems. 
  • Deploy and maintain tracking code for clients using Google Tag Manager (or other tag management solutions) and troubleshoot and resolve issues as needed.
  • Audit both strategic and technical aspects of client analytics setups; document and implement analytics solutions & updates.
  • Perform thorough QA on work completed by other team members.
  • Build reports, dashboards, and data visualizations, applying best practices and leveraging a erse range of platforms.
  • Draw actionable insights from performance data and develop/present strategic analytics recommendations to clients.

Required skills and experience:

  • Strong organizational, prioritization, and collaborations skills and the ability to successfully navigate ambiguity.
  • Ability to influence and inspire trust among team members and internal and external stakeholders.
  • High degree of comfort in client-facing situations, including participation in the sales process as a subject matter expert.  
  • 5+ years of experience in an analytics role in an agency environment, preferably with at least 2 years of direct team leadership experience.
  • Advanced knowledge and hands-on experience (certification preferred) with each of the following platforms:
    • Web analytics platforms, including GA3, GA4, Mixpanel, Adobe Analytics, Webtrends, and Funnel Metrics (experience with GA4 implementation required)
    • Google Tag Manager (and other tag management solutions)
    • Google Data Studio/Looker Studio, Tableau, Microsoft Power BI
    • Google Optimize
    • Segment
  • Experience with advanced analytics, such as: 
    • Custom Segmentation
    • Multi-channel funnels
    • Multi-variate testing for creative, incrementality, conversion optimization, and other performance areas 
    • Deriving insights from large data sets using BigQuery
    • Data ingestion and manipulation working with large, complex datasets and dimensional and relational databases
    • Deployment of predictive modeling, machine learning, and other advanced technologies to drive actionable marketing insights (preferred but not required)
  • Proficiency in applicable development languages:
    • Advanced SQL/Python
    • JavaScript (including GA.js, analytics.js, jQuery)
    • VBA / Excel Macros

The culture and perks of being a Tallwaver:

  • We embrace a maverick attitude. We're willing to challenge convention and think beyond the ask. 
  • We are committed to relentless pursuit. We're curious with a focus on personal growth.
  • We value selfless teamwork, demonstrating strong leadership qualities with a knack for collaboration.
  • We are thoughtfully rigorous, have a strong work ethic and have strong attention to details.
  • An environment that fosters empathy and compassion for each other and our clients. 
  • A erse (and competitive, and hilarious, and sometimes a little crazy) group of coworkers. You know, the kind you actually want to grab a drink with after work. 
  • Career growth and opportunity. We grow leaders here. 
  • We recognize the contributions of iniduals and teams throughout Tallwave and we stop to celebrate through Happy hours, on-the-fly high fives, core-values-based awards during our All Hands Meetings, and Tallwave anniversary awards, to name a few.
  • Catered “Lunch & Discuss” sessions, and formal training sessions focused on continuous learning and growth as a team. 
  • We offer comprehensive Medical, Dental, Vision, Life, and 401(k) plans.
  • Concierge-booked Tallwave Work Anniversary experiences.
  • We provide employer-paid short-term disability and long-term disability plans and life insurance.
  • We're more concerned about how we work than where we work. We offer remote work and office hours flexibility as needed. 
  • We trust our team -- we have a generous PTO policy. Seriously, did you read about it yet? It's kind of amazing!
  • We are surrounded by badass talent and clients -- our work has been featured in TechCrunch, Forbes, Wired, Product Hunt, and more.
  • We are featured on the 2020 INC Best Workplaces List, the 2020 Phoenix Business Journal Best Places to Work List, and the 2021 AZ Central Top Places to Work List.

Why you'll love working with us:

Free to be you, each and every day! We celebrate ersity and empower you to bring your authentic self to work, always. We know that ersity, equity, and inclusion is not about checking a box. It's more than words, it is a pledge and a promise that Tallwave is passionate about pursuing. We recognize having an all-encompassing culture will help us learn and grow collectively, and continue to foster our mission of making everyone we work with wildly successful.

Working conditions:

In office, employees operate in a professional office environment and routinely use standard office equipment like computers, telephones, and teleconferencing equipment. The office is an open floor plan so employees can communicate with everyone around -- no cubicles at Tallwave.

Physical requirements:

This job may require sitting for long periods of time, and minimal (if any) lifting. Some travel may be required.

Position Applicants, please note:

At this time, this position is open to U.S. citizens only who live in the U.S. We are also unable to provide visa sponsorship of any kind, so please do not apply if you will require any kind of visa sponsorship, or are not a U.S. citizen living in the 48 contiguous states, Alaska, or Hawai'i.

Tallwave is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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