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Content and Email Marketer
As a software company, ReviewTrackers empowers businesses to better understand their customers through advanced reviews and customer feedback technology. Our platform aggregates our customer’s reviews allowing them to analyze, amplify, and maximize customer feedback to accelerate customer acquisition and improve customer retention while driving more authentic connections.
ReviewTrackers has joined the InMoment family to further the comprehensive understanding of experience as a one stop shop for Experience Improvement (XI), helping our clients understand the voice of customers and employees through collecting and analyzing data from three critical lines of intelligence – customers, employees and the market – for a comprehensive understanding of experience.
As part of the InMoment family, ReviewTrackers embraces the saying #OwnTheMomentsThatMatter meaning that we recognize that every moment offers a new opportunity to make an impact and leave our mark. As a team, we believe in cultivating an inclusive, equitable, dynamic, and communicative workplace. We value crafting a team with erse backgrounds and mindsets while respecting a healthy expression of opinions. We support and inspire our team to experiment with new ideas while collaborating and communicating with one another to find creative solutions.
ReviewTrackers is currently looking for a passionate, self-motivated, and collaborative Content and Email Marketer to join our Marketing team. You will be responsible for creating high value content and assets geared towards an enterprise market, in collaboration with our ABM and Demand Strategy. You will also be responsible for leveraging the assets and building and executing on email campaigns to prospects, customers, and partners in an effort to create qualified pipeline and new opportunities. Join us as we continue to change the way businesses interact with their customers!
This person is someone we can count on to…
Content Strategy and Creation:
- Conduct thorough research to identify relevant industry trends, topics, and keywords for content creation.
- Create compelling and high-quality content, including gated assets, whitepapers, case studies and email content.
- Collaborate with cross-functional teams to gather insights, expertise, and feedback to enhance content quality and relevance.
Email Marketing Campaigns:
- Plan, execute, and optimize email marketing campaigns to nurture leads, engage customers, and drive conversions.
- Develop engaging email content, subject lines, and calls-to-action to improve open rates, click-through rates, and conversions.
- Monitor and analyze email campaign performance metrics, conduct A/B testing, and implement improvements based on data-driven insights.
- Segment and personalize email campaigns to deliver targeted messaging and maximize engagement.
Analytics and Reporting:
- Monitor and analyze content and email marketing performance using relevant analytics tools.
- Generate regular reports on key metrics, campaign effectiveness, and content engagement to drive continuous improvement.
- Stay updated with the latest trends, best practices, and innovations in content marketing, email marketing, and the SaaS industry. Continuously seek opportunities to enhance the company’s content and email marketing efforts.
Within 3 months this person will….
- Proficient in creating engaging and high-quality content across various formats, such as blog posts, articles, social media posts, and website copy
- Understand the target audience, industry trends, and be able to generate compelling content aligned with the company’s goals.
Email Marketing Campaigns:
- Have a solid understanding of email marketing principles and be able to plan and execute effective email campaigns.
- Proficient in creating engaging email content, optimizing subject lines and calls-to-action, and monitoring campaign performance metrics.
Content Distribution and Promotion:
- Be familiar with different content distribution channels, such as social media platforms, industry forums, and content syndication networks. You should be able to leverage these channels to increase content reach and engagement.
Within 6 months this person will….
Analytics and Reporting:
- skilled in monitoring and analyzing content and email marketing performance using relevant analytics tools.
- Generate reports on key metrics, campaign effectiveness, and content engagement. You should use these insights to make data-driven decisions and optimize marketing strategies.
Personalization and Segmentation:
- Have a grasp of personalization and segmentation techniques for email marketing.
- Segment email campaigns based on audience characteristics and behavior and personalize content to enhance engagement and conversion rates.
Within 12 months this person will….
- Proficient in developing and executing strategic content marketing plans aligned with the company’s long-term goals.
- Have a holistic understanding of the target audience, industry trends, and competition, enabling them to develop effective marketing strategies.
- Have a proactive mindset, constantly seeking ways to improve content and email marketing performance.
- Leverage data, analytics, and industry insights to identify areas for optimization and implement innovative ideas to drive better results.
Collaboration and Leadership:
- Work effectively with cross-functional teams, provide guidance and mentorship to junior marketers if applicable, and contribute to the overall marketing strategy of the organization.
Who you will be working with:
- Reporting to VP of Marketing (digital marketing manager in the interim, while im on Maternity leave)
- Will work with the ABM analysts, Design team, Partner Marketer and Customer Marketer
- Collaborative team environment
What we need from you:
- Excellent communication and collaboration skills.
- Experience with Salesforce, Hubspot
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in content marketing and email marketing, preferably in a B2B environment.
- Strong writing and editing skills with a keen eye for detail and grammar.
- Proficient in using content management systems (CMS) and email marketing platforms.
- Knowledge of SEO principles and best practices for content optimization.
- Familiarity with analytics tools such as Google Analytics to track and measure campaign performance.
- Excellent organizational and project management skills, with the ability to prioritize and meet deadlines.
- Creative mindset with the ability to think strategically and generate innovative ideas.
- Strong analytical and problem-solving skills to optimize campaigns based on data-driven insights.
- Ability to work independently as well as collaboratively in a fast-paced, team-oriented environment.
Perks and Benefits at ReviewTrackers:
- Blue Cross Blue Shield Healthcare benefits covered at 100% by ReviewTrackers for yourself with the option for family coverage at 25% by ReviewTrackers
- Flexible PTO policy
- Company-sponsored 401K safe harbor match contribution of up to 4% of compensation
- FSA or HSA benefits are available
- Pre-taxed transit benefits
- Volunteer & Fundraising initiatives
- Monthly Company newsletter
- Quarterly all hands meeting to review strategy, demo new products, share learnings and celebrate our wins
- Virtual ‘Take Your Coworker to Lunch’ paid for by ReviewTrackers
- WFH Office Stipend
- Virtual events to learn and grow as a team
- Company Kindle, along with unlimited books of your choice
$55,000 – $75,000 a year