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Nearmap is unique. A global technology company with incredible people; a market-leader with energy and spirit. Nearmap was named as one of the world’s 10 Most Innovative Companies of 2020 by Fast Company magazine – and we’re growing.What we doWe’re a SaaS company, with proprietary hardware and software that’s continuously advancing through our commitment to innovation. The sky’s the limit when it comes to what we can and plan to do for our customers. Our imagery is just the starting point.
< class="h3">Job DescriptionThe Industry Content Writer is a critical member of our insurance vertical go-to-market team in North America. You will be responsible for creating sector-leading content that targets key industry audiences, boosts brand awareness and drives behavior that generates revenue pipeline.You will need a passion for telling a provocative story across the entire buyer’s journey, a commercial sensibility that helps you write for industry-specific audiences and an ablility to work in a fast-paced environment with evolving schedules and priorities. This is an opportunity to be part of a high-performing marketing content team at a high-growth international company.
A typical day for you make look like this...
- Execute a range of content types by working closely with the Industry and Product Marketing Managers to plot out specific content needs mapped to priority personas, campaigns and delivery timelines. For more complex briefs, this may involve providing a recommended content strategy and engaging external writers.
- Collaborate with the North American Marketing team, working closely to fulfill project briefs by delivering content that cuts through.
- Work closely with the Digital Team to deliver content fit for purpose and platform from implementation to optimization.
- Prioritize project workload and manage timely completion of deliverables.
- Collaborate with external freelancers and creative agencies.
- Understand the needs and trends of the market as you create all types of content both short and long form surrounding our part in the insurance policy lifecycle. From crafting clever headlines for digital ads, subject lines and eDMs, to more detailed long form storytelling specific to insurance. This may include email cadences, website copy, campaign landing pages, white papers, thought leadership pieces and customer stories.
- Conduct thorough research on industry-related topics.
- Work with customers to share their stories and celebrate their success, inspiring others by demonstrating how Nearmap technology is transforming their business and the industry.
- Monitor and optimize the distribution of content.
- Proofread content for errors and inconsistencies.
What we are looking for
For this particular role we are seeking people with the following experience:
- Bachelor degree in Marketing, Journalism, Communications or similar.
- 3+ years of writing experience, in B2B marketing, preferably tech.
- Insurance writing experience – major plus!
- Ability to tailor copy to our target audience in each stage of the sales funnel.
- Project Management experience managing internal and external creative resources, including writers, designers, and video producers.
- Portfolio of published articles.
- Passion for telling a great story.
- Must be familiar with SEO and keyword research.
- Self editing and vetting is a major plus.
- Excellent interpersonal skills to communicate and collaborate with team members.
- Strong project management and organizational skills. Key to success in this role with be the ability to effectively manage time and multiple streams of work and communicate clearly with stakeholders on deliverables.
Some of our benefits
Nearmap takes a holistic approach to our employees’ emotional, physical and financial wellness. Our current benefits include access to the Nearmap employee share scheme, short and long-term financial incentives, flexible working options, paid volunteer days, gym and phone rebates, and lots of development opportunities including hack-a-thons and pitch-fests.Working at NearmapWe move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.If you can see yourself working at Nearmap and feel you have the right level of experience, we invite you to get in touch.At Nearmap we welcome and encourage our employees’ uniqueness at all levels across the organization, as such we are proud to be an Equal Opportunity and Affirmative Action employer.Apply now to find out more.If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or give us a call at 844-463-2762.Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.In accordance with multi-state Pay Transparency Laws, the expected base salary range for this role is $75,000 to $90,000. Base salary does not include other forms of compensation or benefits
