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Company overview:
YeagerAI is a pioneering AI research lab dedicated to revolutionizing the way humans and artificial intelligence interact. We are operating at the intersection of blockchain technology and AI to build GenLayer, a groundbreaking blockchain that integrates AI in its consensus algorithm to create smart contracts that are intelligent and capable of connecting to the internet.
With GenLayer, developers can build decentralized applications that leverage the power of AI to automate complex processes, make smart decisions, and interact with the real world in ways that were previously impossible.
Position Overview:
We are looking for a Chief Marketing Officer (CMO) to lead the development and execution of GenLayer’s marketing strategy to build the brand and shape our go-to-market narrative, ignite product growth, support user acquisition and build a community of GenLayer evangelists. This is an executive-level role that requires a seasoned marketing expert with a track-record in building and scaling the marketing function at a blockchain company. Backed by leading web3 investors, we are looking for a marketing visionary to help us unlock our full potential.
Key responsibilities:
- Develop and execute a dynamic marketing strategy that aligns with the company’s business goals and establishes position as a leader in the blockchain and AI industry.
- Lead brand positioning and messaging to effectively communicate the company’s unique value propositions to different target audiences.
- Oversee the creation of engaging marketing campaigns across multiple channels, including digital, social media, content, events, and influencer marketing.
- Foster partnerships and collaborations within the blockchain ecosystem to enhance the company’s reach and influence.
- Monitor market trends and competitor activities to identify opportunities for differentiation and growth.
- Build and manage a high-performing marketing team capable of driving ambitious growth targets.
- Establish key performance indicators (KPIs) and metrics to assess the effectiveness of marketing initiatives, providing regular reports to the executive team.
- Collaborate with product and engineering teams to ensure alignment between marketing initiatives and product development.
- Drive community engagement through innovative strategies to grow the user base and promote advocacy within the blockchain space.
Qualifications:
- Proven track-record in a CMO or similar function at a blockchain company.
- 5+ years of experience in marketing leadership roles, with a significant portion spent in the blockchain industry.
- A crypto-native, with deep understanding of Layer 1 and Layer 2 blockchain protocols, with the ability to translate technical concepts into compelling marketing messages.
- Proven track record of scaling companies from early-stage to success through effective marketing strategies.
- Strong leadership skills with the ability to inspire and lead a erse marketing team.
- Exceptional communication and presentation skills, with a keen eye for detail.
- Ability to thrive in a fast-paced, dynamic environment, with a proactive and results-driven mindset.
- Established network within the blockchain community, with a track record of successful partnerships and collaborations.
- Active and established X/twitter presence
Benefits:
- Total rewards package including competitive salary,equity package, and benefits.
- Flexible and remote work environment.
- Opportunity to build the marketing function for a VC-backed start-up at the intersection of blockchain and AI
- Professional development and growth opportunities.
If you are a marketing visionary with a passion for blockchain and the skills to elevate our brand from 0 to 100, we’d love to hear from you!