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Digital Content Marketing Specialist – Remote
Location: United States
Description
Our Digital Marketing & eCommerce team is looking for Digital Content Marketing Specialist to ensure all digital assets are collected, formatted, accurate & up to date for usage across multiple brand and retailer websites. Our ideal candidate will be self-motivated and a creative thinker with a superior attention to detail. He/she will be comfortable supporting multiple branded businesses with ease, switching gears as business needs dictate. As the steward of our digital content, he/she will leverage best practices to ensure the greatest ROI on digital content marketing campaigns.
Reporting to the leader of digital marketing, SEO & web content, this position is a home-office-based, remote role. To learn more about Central Garden & Pet Company (NASDAQ: CENT and CENTA) and our pet, lawn and garden brands, please see our website at www.central.com. Full-time employees enjoy excellent benefits including medical, dental, vision, flexible spending accounts, paid parental leave, short-term and long-term disability, free life insurance, tuition reimbursement and more!
MEASURES OF SUCCESS
Collect, format, update, optimize, and maintain media and data for CMS and PIM storage and syndication to brand and retailer websites (e.g. Contently and Salsify integration with brand websites)
Audit and update data as needed across branded websites, microsites, and landing pages to implement and maintain internal component and third-party functionality (e.g. Power Review syndication, PriceSpider product links, and JSON-LD schema markup)
Collaborate with internal brand, digital marketing and design teams, agencies, and other vendor partners
Contribute functional expertise, best practices, and recommendations regarding the execution of digital content marketing campaigns, on-page search engine optimization, website redesign/migration QA, and data syndication
Help compile and report on monthly/seasonal/campaign content and SEO status documents and dashboards
IDEAL CANDIDATE ATTRIBUTES
Bachelor’s degree with 2 years minimum of digital marketing experience and 1 year focused in Content Marketing, SEO, and/or Marketing Technologist roles
Content management system experience (Sitecore a plus)
Working knowledge of marketing technology software (HubSpot CRM, Price Spider, Contently a plus)
Some experience with SEO analytics platforms like Search Console (SEMrush a plus)
Some experience with HTML (JSON-LD a plus)
Experience in setting up tracking and reporting of digital marketing campaign engagement, events, and conversion (Google Tag Manager and any social tracking pixel/events a plus)
Strong time management and organizational skills
Strong analytical skills and data-driven thinking
Attention to detail
Experience in dealing with multiple and erse internal stakeholders, and interacting with both business and development partners
Excellent communication skills, written and verbal, across a variety of organizational levels (Spanish fluency a plus)
Ability to translate data into easy-to-understand reports
MS Office: Excel, Word, PowerPoint
WORKING CONDITIONS
Home-office-based working environment; frequent use of phone and PC; required overnight business travel up to 10% of the time