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As the Head of Marketing at AuthZed, you will craft a marketing strategy designed to both grow adoption of our open source project and drive demand generation for our commercial products.Our leaders contribute both strategically and by helping their teams with hands-on execution.As an experienced marketing team leader, your ability to understand and effectively communicate our vision and products’ value propositions to a highly technical audience will prove invaluable.Your expertise in building a marketing program designed for a rapidly scaling tech startup will be crucial in driving our growth and establishing AuthZed as the leader in the app authorization solutions space.
Responsibilities
* Develop and execute a comprehensive strategic marketing plan that aligns with the company's goals and vision.
* Lead and manage all aspects of marketing across digital, content, brand, community, and product marketing.* Collaborate with cross-functional teams to ensure a cohesive and effective go-to-market strategy focused on growing product adoption, brand awareness, and establishing a voice of technical leadership in our market.* Analyze market trends, competitor activity, and customer behavior to inform strategic decisions.* Direct and inspire the creation of innovative, engaging, and informative marketing materials, including digital content, presentations, and sales enablement collateral tailored to various buyer personas in the enterprise technical space.* Create imaginative integrated multi-channel campaigns that empower our sales team to make meaningful connections with both current and future potential customers.* Identify and measure the metrics that matter for attributing strategic wins and losses such that we can learn from past performance and build toward more effective future efforts.* Establish, nurture, and empower a culture of creativity, innovation, enthusiasm, and excellence within our marketing team as it continues to grow.Requirements
* Minimum of 5 years of experience marketing a highly technical product, with meaningful experience in a leadership role.
* Proven track record of developing and executing successful comprehensive marketing programs.* Strong understanding of current marketing trends, channels and lean martech stacks.* Excellent communication, consensus-building, and interpersonal skills, with the ability to inspire and lead a team.* Experience in marketing technical open-source products is highly desirable.* Strong analytical skills, with the ability to make data-driven decisions oriented toward meaningful outcomes.* Bachelor's degree or equivalent additional experience in Marketing, Business, Communications, or related field; Master's degree is a plus.Benefits
* Competitive salary.
* Comprehensive benefits package, including healthcare (in the US) and other insurance.* Opportunity to work in a dynamic, innovative, and supportive remote-first environment.* Professional development and career growth opportunities.",