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Circular is delightful subscription e-commerce, with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, we provide subscriptions to premium devices at affordable prices and with unmatched flexibility.

Our mission is simple: to make subscribing to devices superior to owning them in every way, and thereby to accelerate the transition to a waste-free circular economy. By doing so, we will change our relationship with technology from one of consumption to one of custodianship.

At Circular, being a great place to work is anything but an afterthought. We are serious about crafting a place where adults work and learn together and every day is filled with meaning, collaboration, joy, and (most of all) impact.

The Role

Circular’s mission is to accelerate the adoption of the circular economy, initially through offering consumers access to subscription consumer electronics. In order to succeed, it is critical that we effectively change entrenched mindsets around ownership such that a good-sized cohort of viable customers come to believe that “subscribing with Circular is better than buying”. Understanding potential customers, educating them, and building trust in our product is essential to Circular.

We are looking for a Head of Marketing to lead the effort to achieve this goal. The Head of Marketing will be a full member of Circular’s executive team (Senior Leadership Team), reporting to the COO.

At Circular, we believe that marketing’s role does not stop when a potential customer lands on our website, but rather than effective marketing is infused into the full customer and product experience. The Head of Marketing will therefore work in close collaboration with cross-functional colleagues to develop and execute a marketing strategy that is well integrated with the broader product and business.

Key Responsibilities

As with any executive role, the actual duties come down to “whatever it takes to make the function successful,” but some sample responsibilities include:

* Developing and refining our understanding of ideal customer segments and their characteristics

* Defining and executing a brand strategy across the entire business.* Defining and executing a channel strategy.* Championing the voice of the customer in interactions with product, operations, customer service, and customer experience.* Ensuring that marketing activity is built on a foundation of meaningful tracking and attribution.* Building a small but high-functioning marketing team (org and role definition, hiring/firing, people management).* Defining a Marketing Operations structure that allows marketing activities to be executed efficiently and reliably.* Working as a member of the Circular SLT to further the interests of the business.

Requirements

Knowledge

* Understanding of the various aspects of a product-driven technology company.

* Knowledge of marketing analytics and attribution principles and tools.* Broad knowledge of different marketing channels, how they work together.* Broad knowledge of the martech tooling landscape.

Skills

* Excellent communication: verbal and written.

* Solid project management skills / able to lead complex programs of work.* Proven record of formulating and executing brand and channel strategies.* Customer and market segmentation.* High level of financial literacy.* Able to coach and manage people.* Strong numeracy skills and ability to interrogate and interpret data accurately

Attributes

* Outcome oriented, holds themselves accountable to delivering tangible results for customers and the business.

* Hands on and not afraid to “get their hands dirty” on execution.* Empathetic and collaborative.* Continuous learner, enthusiastic about keeping up with ongoing developments in a highly dynamic field.* Pragmatic and able to work effectively within financial and commercial constraints.* Analytical and objective.* Comfortable operating in an environment of uncertainty.

Other Benefits

* Unlimited Paid Time Off

* Private Medical Healthcare, Dental and Outpatient Care (Singapore employees only)* $200 \"Circular Credits\" to spend on whatever you want on the Circular store . * Approval-free spending for work incidentals* Flexibility for WFH and Remote Work* Dedicated WeWork office in the heart of Singapore* WeWork All Access memberships available for non-Singapore employees

Our Values

All Circular employees are expected to fully live our values. We take this seriously: our values are not written on a poster and ignored, but written in our heads and our hearts.

**Waste Less ** Time is our most precious resource. Every employee is empowered and expected to spend their time wisely and with purpose.

Seek Unusual Knowledge  A startup is a learning machine. We value the acquisition, dissemination, and application of unusual knowledge and insights. We insist on truth.

Be Present  We honour our past and dream big dreams for our future, but we live vividly in the present. We give our full focus to the job at hand, and take the time to appreciate our milestones and victories along our startup journey.

Freedom With Purpose  We give people the freedom and trust they need to do their jobs to the best of their ability.We expect the freedom to be taken seriously, and hold people responsible for using it to further Circular’s vision and purpose.

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