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Director/VP of Demand Generation
Insycle almost 2 years ago
Apply Nowalmost 2 years ago
analyticsanywhere in the worldfull-timehubspotmarketing automationpaid social media advertisingsales and marketingsearch engine optimization (seo)
Apply Now

**DESCRIPTION

**

As Director of Demand Generation, you will lead efforts in demand generation, growth initiatives, and conversion rate optimization.

  • $125K - $150K Annual
  • 0.1% - 0.25% Equity
  • Medical, dental, and vision insurance.
  • 401K with a 4% company contribution.
  • PTO, sick and unplanned time off, holidays.
  • Full-time, salaried position located remote in the United States.

**COMPANY OVERVIEW

**

At Insycle, our mission is to make it easy to manage and work with data.

Insycle – a modern platform to organize, cleanse, and manage CRM data – is a beloved SaaS product used by thousands of users from more than 80 countries. Product overview video: https://www.insycle.com/

We’re headquartered in New York City.

**REQUIREMENTS

**

  • 3+ years of experience in a similar role in SaaS company that sells digital products to businesses (B2B) using a free trial model.
  • Experience with product-led growth strategies and self-serve software products.
  • Ability to develop and optimize marketing strategies across key channels: SEO, SEM, social, email, blog, and website.
  • Experience with marketing automation, personalization tools, and CRM, 1+ years of experience with HubSpot.
  • Strong analytical skills and demonstrable experience synthesizing data and making strategic decisions.
  • Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.
  • Work remotely in US.

**WHAT YOU’LL DO

**

  • Lead efforts in demand generation, growth initiatives, and conversion rate optimization.
  • Own, execute, and measure multi-channel demand generation programs to drive brand awareness, inbound pipeline generation, and inbound revenue.
  • Own demand forecasting and marketing campaign reporting, including detailed funnel data and campaign insights.
  • Work cross-functionally to achieve goals/KPIs and own accountability of campaign measurement and success. 
  • Be accountable to revenue results, not leads.

**QUALITIES WE'RE LOOKING FOR

**

  • Analytical skills, detail-oriented, able to help customers solve problems.
  • Work independently, a fast learner in an unstructured environment.
  • Organized, goal-oriented.
  • Excited to join as an early employee.
  • Helpful, energetic, ambitious, positive.