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Responsibilities

* Grow inbound demand through website & blog* Improve conversion rate from search results to website visitor.

* Improve conversion rate from website visitor to gated submit event (resources, webcasts, trials). * Improve conversion rate from gated submit event to activated trial. * Improve conversion from website visitors to demo request * Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, Whitepapers, ebooks, reports, webinars, infographics, landing pages etc.)* Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.* Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, and emails to drive lead generation.* Optimize marketing automation and lead nurturing processes through email, content, and social channels* Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers* Conducting customer, competitor, and product research* Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics* Propose new and improved inbound marketing campaign ideas

Requirements

* Previous experience in marketing management for 2 years

* Excellent communication skills in English, both spoken and written* Proficiency in marketing automation and blogging software features* HTML/CSS, Canva hands-on experience is an advantage* Expertise in SEO/ SEM, Google Analytics* Experience with Keyword Research Analysis.* Proven skills with On page / Off Page SEO.* Creative thinker and problem solver* Efficient organisational and time management skills* Data-driven and research-oriented

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