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Teikametrics Remotivealmost 2 years ago
Apply Nowalmost 2 years ago
ABOUT THE OPPORTUNITY
We’re seeking a driven and creative copywriter to craft messages that resonate with marketing leaders and business owners whose companies sell products on Amazon and Walmart. The right candidate will have autonomy to envision Teikametrics’ brand voice and manifest it across mediums and channels. Presenting a concise and warm voice to the customer, this role presents an exciting opportunity to refine how to convey the value of the eCommerce industry’s leading optimization layer for seller growth on the world’s most valuable marketplaces.
< class="h3">HOW YOU'LL SPEND YOUR TIME
- Building upon raw material from Service, Product Marketing and Demand Generation colleagues, manifest the optimal length, tone and flow in content about the market landscape, Teikametrics’ products and ideal buyer
- Make value propositions for the industry-leading features of our AI-powered optimization platform more digestible, conversational and approachable
- Inject energy into copy so that it wins over prospects, customers and partners alike
- Create and/or refine content in various formats and lengths, such as video scripts, email, ads, event signage, sales decks, case studies, blogs and more
- Generate copy alternatives to fuel AB testing to achieve higher levels of customer acquisition; upsell and cross-sell pipeline; and product adoption
- Three years experience writing short and long-form copy for a B2B tech company
- Enthusiasm, creativity and an entrepreneurial spirit–a love for stretching one’s abilities to get the job done
- A passion for molding interview quotes and product details into compelling stories
- Ability to inspire and persuade with the written word by adapting word choice and tone
- Capacity to explain the reasoning behind copy choices and edits
- Ability to discern how content from a technical team could be broken apart or grouped into logical pieces that support a cohesive, persuasive narrative
- Curiosity to discover new ways to position Teikametrics’ value in fewer words
- An ear to trending approaches to copywriting in webpages and social media
- Experience upleveling and refining messaging frameworks that bridge corporate, category and product-level statements
- A backbone to defend effective statements that align to brand and lead generation goals
- An ease and grace with processing copy feedback from a variety of stakeholders
- Attention to detail as evidenced in accuracy of product statements and quotes
- Track record of close collaboration with Product, Creative, Sales and Demand Generation teams to generate and leverage messaging to surmount GTM obstacles
- Comfort working in a fast-paced team while dealing with ambiguity
- Knowledge of the third-party seller and marketplace ecosystem
- Experience writing about products in the AI space
- A history of successful conversion rate optimization projects that improved funnel performance, whether in email or webpage testing
- Past work on sensitive customer communications (product deprecations, price increases, or security breeches) that minimized churn