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Please submit your resume in English.To learn more about our team and office culture in Berlin, Germany, visit the following links. Careers Page: https://www.knowbe4.com/careers/locations/berlinGlassdoor: https://www.glassdoor.com/Location/KnowBe4-Berlin-Location-EI_IE969384.0,7_IL.8,14_IC2622109.htmThe Marketing Manager is responsible for managing the effective promotion and positioning of the KnowBe4 brand.Responsibilities: Work collaboratively with appropriate team members to  develop and implement all marketing campaigns and strategies that align to KB4 HQ messaging and strategiesManage and build various email lists and create and send email campaigns with calls to action, in compliance with applicable data protection lawsCoordinate with the US marketing team to manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communicationsDrive client strategy and planning through the analysis of historic performance, past email engagement and website interactions (content downloads, site page visits, etc.), understanding KPI’s and implementing list management/deliverable best practicesEmploy best practices as it relates to database concepts such as “A list" segmentation and suppression listsPredict, forecast and track outcomes of campaigns, website traffic and conversion activities in a manner that allows for meaningful analysesMeasure campaign results and optimize the lead nurture tracks to increase conversion trafficWork to minimize list decay and the amount of unsubscribes while increasing the productivity of our email marketing campaignsManage the set up of all lead generation campaigns.Measure and optimize our lead generation marketing using vendor specific dashboards, CRM and marketing analytics reportsResearch and test new marketing lead campaigns with existing and new media vendors to expand our reach and/or lower our cost per lead and increase lead quality in coordination with KB4 HQCraft landing pages and lead generation forms for our content to distribute through relevant programs.Keep up to date with digital marketing trends and potential new channels and strategies to keep us aheadSupport the management of Search Engine Optimisation (SEO), including organic search engine performance and goal setting based on site impression, clickthrough rates, traffic and conversionsStay up to date with the latest trends and changes with SEO and major search enginesSupport management and setup of all paid campaigns (PPC)Liaise with the US to create shareable content appropriate for specific networks and social media to spread our brand, content, and linksCollaborate with content marketing and blog contributors to create high quality content and webinars around important, relevant termsWork with channel marketing to support creation of effective, sustainable, scalable and measurable channel marketing programsDevelop communication plans and compelling email content to drive partner engagementSupport event selection and management and collaborate with other EMEA marketing teams to ensure consistency in messaging, event attendance and best practiceRequirements: MA or Degree in Marketing or business-related subjectsCIM Certification/Diploma (not essential but an asset)Competence in using digital marketing toolsA willingness to learn new methods and technologyMinimum 3 years in marketing management experienceExperience with Google WorkspacePrior experience with marketing automation systems such as HubSpot or similarPrior experience with Salesforce or other CRM software a plus.Infectious positive, can-do attitudeStrong verbal and written communicationsExcellent time management and organization skillsThis position is a temporary position due to Maternity Leave. The expected end date of this position is December 31st, 2024. #Salary and compensation

No salary data published by company so we estimated salary based on similar jobs related to SEO and Marketing jobs that are similar:$62,500 — $110,000/year#Benefits💰 401(k)🌎 Distributed team⏰ Async🤓 Vision insurance🦷 Dental insurance🚑 Medical insurance🏖 Unlimited vacation🏖 Paid time off📆 4 day workweek💰 401k matching🏔 Company retreats🏬 Coworking budget📚 Learning budget💪 Free gym membership🧘 Mental wellness budget🖥 Home office budget🥧 Pay in crypto🥸 Pseudonymous💰 Profit sharing💰 Equity compensation⬜️ No whiteboard interview👀 No monitoring system🚫 No politics at work🎅 We hire old (and young)#LocationBerlin, Berlin, Germany