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Sr. Associate, Leads Marketing
at Nutrafol
Remote (United States)
#KeepGrowing with Nutrafol
Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.
As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals — and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.
We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too — by embracing iniduality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
About You
The Senior Associate, Leads Marketing will contribute to Nutrafol’s growth by planning, developing, deploying, and reporting on leads email and SMS tactics. Must be results-oriented, creative, and have prior experience driving impact within email and SMS channels. This role sits within a fast-paced, performance-driven entrepreneurial team and will report directly to the Senior Manager, Leads Marketing.
Responsibilities
- Manage email and SMS campaigns targeting leads with the goal of driving conversions to support monthly and quarterly goals
- Understand channel impact on the overall business to drive strategy through optimizations, new initiatives, and an integrated approach that supports growth.
- Create and kickoff strategy briefs to our internal creative and brand teams, as well as our external agency
- Partner with creative and brand teams to create, review, and approve content in alignment with briefs and revenue goals
- Partner with external email agency to ensure accurate build out, QA, and execution of campaigns
- Drive email and SMS strategy in partnership with affiliate, brand partnership, and other performance marketing efforts
- Monitor and report channel performance regularly both in platform and in Tableau to share insights and propose improvements
- Regularly monitor and spearhead optimizations to automated email and SMS journeys
- Proactively come to the table with new ideas to support channel and business growth
- Take a data-driven approach to all recommendations and insights
- Stay abreast of key industry trends and identify new opportunities, focusing on how these insights can be leveraged to drive performance
Requirements
- Minimum of 4+ years of experience driving performance marketing strategy, with direct experience within email and SMS channels
- Analytical mindset: ability to read and manipulate data to lead with a data-driven approach
- Creative thinker: ability to brief in new ideas and facilitate copy and design reviews
- Highly organized with experience in successfully working with cross-functional teams, external vendors, and campaign launches
- Strong communication skills, both oral and written
- Eager to continue growing existing skills while learning new ones
- Ability to take initiative, manage up, and drive impact
Preferred:
- Experience with a D2C or subscription-based business, health and wellness, or eCommerce space
- Experience with Tableau and/or similar web analytics tools
- Experience within Iterable, Attentive, or similar platform
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$90,000$105,000 USD
Perks & Benefits
- Fully remote work experience, including a one-time allowance for home office setup
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly work from home stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs