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About the role

Course Studio is looking for an experienced Brand Designer to support our efforts in helping creators make great businesses through design and product development. Brand design is becoming an increasingly important aspect of our service offering and the value we create for our clients and their businesses.

We’re looking for an inidual who is passionate about brand design and understands the importance of it in order to build trust with an audience. We hope to find someone who is equally comfortable working the strategic realm, as they are applying it to marketing materials and digital experiences.

This role includes leading the brand design execution for clients such as Esther Perel, Colin & Samir, Salary Transparent Street, Good Inside, and Sophia Amoruso and will play an instrumental role in shaping our brand practice at Course Studio going forward.

We’re a remote company, based in Canada, and are open to candidates between PST and EST timezones for this role. Our ideal candidate is located in Canada and most of our clients are located in North America.

Core responsibilities

1. Leading the strategic direction of new and existing brands within the creator economy and education space, including:

• Facilitating input and requirement gathering workshops with clients

• Conducting competitive research and analysis on related brands

• Establishing brand strategy in the form of mission, vision, values, personality, etc.

• Defining potential visual directions in the form of moodboards

2. Executing the design of brand deliverables, including:

• Designing core visual identity elements — logo, typography, colour, etc.

• Designing supporting brand elements — iconography, illustration, image treatments, etc.

• Contextualizing brand in example applications — website, marketing materials, physical goods, etc.

• Defining motion guidelines and principles as it relates to the brand

3. Translating brand elements into the design of marketing materials and digital experiences, including:

• Visual assets and templates for decks, ads, etc

• Pages and flows for marketing websites

• Components and patterns for digital products

4. Evolving the brand discipline and service offering at Course Studio, including:

• Working with the sales team to better define and articulate our brand service offering

• Participating in retros to identify opportunities for improvement in our process and delivery

• Documenting our evolving brand process for clarity and consistency across the team

• Vetting and onboarding contractors when needed

What we’re looking for

• 7+ years of brand design experience, ideally in a agency setting

• A portfolio that exhibits strong brand strategy and quality execution across a range of industries / client types

• Confidence in leading brand exercises, workshop activities, and sprint reviews

• Comfort in working on your own or in a team, communicating directly with stakeholders and collaborating with other designers

• Strong communication skills and ability to articulate your design rationale to colleagues and clients alike

• Proficiency with design tools like Figma, Illustrator, and Photoshop

• Desire for feedback and continuous growth for you and your teammates

• Bonus — Motion design skills and experience

What we offer in return

• The chance to play the part in the genesis and evolution of important creator brands, such as Esther Perel, Colin and Samir, Salary Transparent Street, Good Inside, and Sophia Amoruso

• The opportunity to work closely with experienced design leadership and get dedicated growth support

• Agency to mold your own process and team over time

• Competitive compensation (Salary Range: $125-150k CAD depending on experience)

• Unlimited paid time off for vacation, sick days, and personal time as needed. We actively encourage team members to make use of this time-off policy

• Flexible working hours and remote-friendly culture

• Extended health care benefits for Canadian employees