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Copywriter

at Bobbie

Remote, US

About Bobbie

Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards.

Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.

The Role

Calling all storytellers: Bobbie is looking for a Platform Copywriter to join our team. The ideal candidate is a voice and tagline machine who also appreciates systems, details, and the fine print. This role will focus on all copy that goes into (and comes out of!) our Platform team, while working closely with the Brand team.

What you will accomplish:

• Write and edit copy for Bobbie’s digital platform experiences – including web sites (HiBobbbie, Medical, Labs, Bobbie for Change), Campaign Landing Pages, , FAQs, and Email/SMS communications
• Leverage our brand voice guidelines to achieve consistent tone and messaging across all channels of the Bobbie digital experience
• Develop messaging and storytelling that differentiates Bobbie in a competitive formula market, while always maintaining our brand voice, including an in-depth understanding of Bobbie’s formula products and the ingredients and science behind them
• Closely collaborate with the brand marketing copywriter to ensure language is consistent cross-channel, including developing templates and processes to ensure scalability while maintaining a seamless customer experience
• Ensure that copy can be easily understood by the audience – from a new parent who knows nothing about formula, to a research scientist learning more about Bobbie’s grant program
• Constantly partner with product management and design teams to create messaging that flows well in the overall customer experience, from quick copy edits to completely new features

What we would like you to have:

• Experience writing copy for a consumer e-commerce company with a strong brand voice across multiple channels – from web site product page copy to transactional emails and FAQs
• Ability to apply best practices of messaging for customers on multiple channels and devices, especially mobile
• Independent and Organized – ability to write autonomously and navigate ambiguity -while managing multiple priorities in a fast-paced startup-environment
• Detail-oriented: Experience with proofing copy and its fit with the overall experience
• Experience collaborating with design and product management teams
• Passion for research, insatiable curiosity, and a knack for uncovering engaging untold stories.
• Enthusiasm for iteration, brainstorming, and group workshopping.
• Experience with SEO optimization is a plus

You’re inspired by our core values:

• Be Radical – We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
• Nurture the Tension – Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
• Deliver Ounce by Ounce – Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
• Don’t Assume – We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation and Benefits:

Salary

• San Francisco / NYC: $100,000 – $120,000
• All other locations: $85,000 – $100,000

Our salary ranges are based on paying competitively for our size and industry. As a fully remote company, we adjust our salaries to match geographic location. Employees who live in a high cost-of-living city (San Francisco, NYC) have a higher salary range than employees who live elsewhere.

Our total compensation package also includes comprehensive benefits and robust equity offerings. We believe all Bobbie employees should have an option to purchase ownership in the company and benefit from what we expect will be a lot of upside growth.

Our benefits include

• Employee medical, dental and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
• US-based work from anywhere model
• 401k with match
• Flexible Time Off Policy
• Summer Fridays (early office closure every Friday)
• 13 paid company holidays plus an end of year holiday office shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• 1 year Bobbie subscription
• Balance Coordinator
• $75 monthly internet stipend
• Co-working space reimbursement

Bobbie Personnel Privacy Policy and Notice at Collection

At Bobbie, we are committed to building a erse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.

Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.