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Director of Social

Location:Remote– US

About Us!

Kooth is a fast-growing organization with a social purpose. After 20 years of successful services in the UK, we are rapidly expanding in the United States!

OUR MISSION:To provide welcoming and effective digital mental health support to students proactively.

Be an agent of social change by developing and owning the social media ecosystem for the Soluna app. Amplify Soluna’s brand voice, bolster engagement, anddriveapp downloads by creating compelling, on-trend content that inspires Gen Z to advocate for their own wellbeing.

Kooth US is seeking an experienced and strategic Director of Social to promote the Soluna app, the only digital mental health app offering self-support, peer support, and professional support to Gen Z all in one place at zero cost.

What you will do:

Develop and implement impactful, data-driven social media strategies and campaigns to promote brand awareness, post engagement, and Soluna app downloads

Monitor trends in social media tools, applications, research, design, and testing to innovate Solunas strategy and approach across platforms Raise Solunas voice in trending, viral, and of-the-moment conversations across social channels Partner with Solunas paid media team to ensure a seamless strategy across organic and paid Oversee and create alongside a team of talented creators to develop and publish high-volume, original content oozing authenticity and relatability with a true-to-life Gen Z voice with a focus on TikTok, Instagram, and YouTube Turn tried-and-true mental health topics upside down and inside out to craft novel, topical perspectives that normalize mental health struggles for Gen Z, debunk stigma, and encourage self-efficacy Develop a fresh, dynamic social content calendar aligned to the apps editorial calendar and reflective of Solunas commitment to equity, inclusivity, and social responsibility Build trust and creative chemistry with stakeholders across the organization from Marketing to UX Research to Customer Success to mine stories that will resonate and perform well on social platforms Utilize analytics tools to track and interpret social media performance metrics Leverage data to inform social strategy, pivoting approaches when necessary Generate and share regular reports, insights, and trends to the wider content team Stay current on proven products and tools essential for the brands social success Inform and adapt Soluna’s social strategy with a thoughtful and thorough mix of research tactics, including youth advisory groups, focus groups, and target demographic surveys

Qualifications

Bachelor’sdegreein marketing, communications, social media, or related field

8+ years of experience leading social media creation and management for a brand or digital agency Finger-on-the-pulse portfolio showcasing fluency in Gen Z on TikTok, Instagram, and YouTube An insatiable appetite for aligning brands with ever-changing pop culture trends and news cycles Proven track record of increasing followers, engagement, and conversion with social strategy Familiarity with Google Workspace, Figma and/or Miro, Slack, Monday, and Contentful Extraordinary organizational skills, self-directedness, and intuition Commitment to a human-centric team culture underscored by empathy and zero egos Growth mindset attuned to creative risk-taking, failure, problem-solving, and the art of starting over Ability to create and thrive in the beautiful, fast-paced ambiguity of a start-up Genuine passion for mental healthcare accessibility and a big-hearted sense of purpose to be a force of positive change

Compensation: $100,000- 130,000 as aligned with skills & experience.

Here are some of the exciting benefits you will receive as a team member at Kooth:

• Excellent Medical, Dental and Vision benefits
• Prescription drug coverage
• Generous paid time off
• 8 paid holidays plus two, half-day holidays (Christmas Eve and New Years Eve)
• 401(k) retirement plan