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Please do not contact the brand through other mediums apart from Contra as your application will not be considered****
Project Overview**We're seeking a creative collaborator to join our team for a thrilling multi-stage social media project, primarily focusing on Instagram and TikTok, but will require a short proposal before selecting our final collaborator.
Social Media Design Toolkit
Your task is to curate a captivating social media design toolkit that brings to life the vibrant personality of Cuppashanti. This toolkit will serve as a creative guide, ensuring a cohesive and modern online presence for our brand.
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Assistance with Creation of Launch Social Media Assets**We need your expertise in crafting compelling content using stock photography and videography for our pre-launch phase. These assets will introduce our audience to the world of Cuppashanti, showcasing our inspiration, slogans, and visual mood board with a modern and fun twist.
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Vertical and Square social media Graphic Ads / Stories (nice to have. - not essential)**We want to create a visually intriguing stories that engage customers and want to make them find out more about the brand.
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Our Ideal Collaborator**Due to the nature of the brand, we would prefer to have someone that understands West African Culture and has come from a fashion / beauty / luxury background or worked with a fun FMCG (such as Innocent Smoothies). This is important because Africa is a continent with a large variety of culture so you will need to tap into this. We are also not your typical cup company we act like a fashion brand with our collections etc.
Art Directors, Creative Directors, Social Media Strategists, Content Creators, and Motion Graphic Experts, we welcome your talents to work wonders on our social media platforms. Show us your innovative ideas and modern design experience.
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Brand Guidelines and Inspiration:**Once selected with for the project you will be provided with the current brand guidelines and Pintrest bored of social media elements we like.
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Target Audience:**Our target audience comprises the modern and fun-loving millennials and Gen Z, with a touch of Gen X. They crave authentic insights into contemporary Africa's development, and they appreciate creativity and artistry. Your content should be bold, vibrant, and full of personality, capturing their attention and resonating with their interests as opposed to the normal social media tool kit.
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Deliverables:**1. Create a social media design toolkit, filled with templates for posts and stories, to spark interest and curiosity.
2. Develop a captivating content calendar (for the launch only), thoughtfully planned for our grand launch.
3. We're excited to see your social media motion graphics, adding a touch of modern flair, and boosting engagement.
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Timeline:**While we're eager to get started ASAP, we trust your expertise in determining a realistic and efficient timeline for this project.
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Examples and Inspiration:**A brand guideline and Pinterest board of potential motion graphic content will be sent to candidates with relevant portfolios before the job is accepted to see that they understand the brand. A short one pager / proposal of some sort will be required before the job is offered to the respective candidate.