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Digital Marketing Manager
Remote
Kiva Brands – Marketing
Full-Time
Kiva Confections (www.kivaconfections.com) is a world-class cannabis-infused edibles company in California, the largest cannabis market in the world. Kiva’s line includes Kiva Chocolate Bars, Terra Bites, Petra Mints, Lost Farms Gummies & Chews, and Camino Gummies.
Our products are crafted from premium ingredients and thoughtfully combined with California cannabis. Since our beginning in 2010, our goal has been to create confections that redefine what a cannabis confection ought to be. By applying art and science, we ensure a deliciously consistent experience.
We have high-reaching growth plans as the legal market and consumer adoption expand. Key growth initiatives include ambitious platform innovation, outstanding marketing, geographic expansion, strategic partnerships, and more. We are resourced for this spectacular growth and looking for great people to help take us to the next level.
Are you a digital marketing enthusiast with a proven track record of developing and executing successful cross-channel strategies? Do you have a passion for the cannabis industry and a drive to lead innovative digital initiatives? If so, we have an exciting opportunity for you!
We are seeking a Digital Marketing Manager to drive our digital and web marketing strategies for Kiva confections, Camino, Lost Farm, Petra and Terra.
In this role, you will be responsible for implementing content strategies, overseeing digital growth initiatives, and collaborating with internal and external teams to achieve business goals on both the cannabis and hemp digital platforms. Your role will be vital in enhancing brand presence, optimizing customer engagement through digital channels, and supporting our DTC efforts.
As Digital Marketing Manager, you will…
- Execute omni channel marketing strategies from optimization to reporting, ensuring alignment with company objectives.
- Manage digital advertising efforts, including budgeting and collaborating with Brand, Creative and E-Comm teams on ad creative for both cannabis and hemp sites
- Manages and grows the Digital Marketing Associate shared with the Director of E-Commerce
- Implement marketing strategies for third-party cannabis listing/ordering sites (e.g., Weedmaps, Leafly, I Heart Jane, Dutchie) to enhance brand presence and value for retail partners.
- Work with the Director of E-Comm and agencies to maintain and update best-in-class websites for our brands.
- Develop and implement SEO strategies to improve organic rankings and search traffic, with ongoing performance reporting.
- Maintain a monthly digital marketing calendar aligned with overall marketing initiatives and promotional activities.
- Collaborate with the creative team and brand managers to develop campaign assets that adhere to brand guidelines.
- Coordinate campaigns, and report on performance in collaboration with the Social Media and PR team.
- Analyze digital channel performance metrics to drive future marketing decisions.
- Generate monthly reports and assess the performance of all digital marketing campaigns on both cannabis and hemp sites.
- Understand technical limitations and opportunities working with a compliant heavy landscape
What we’re looking for…
- Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
- Proficiency in digital marketing tools (e.g., Web CMS, Google Analytics, etc.).
- 5+ years of experience in digital marketing, website management, and social media.
- Strong knowledge of social media platforms (e.g., Instagram, LinkedIn, Twitter, etc.).
- Proven track record of managing SEO/SEM, marketing database, email, and social media campaigns.
- Experience with third-party and e-commerce platforms.
- Strong numerical and analytical skills for data interpretation.
- Effective communication and project management skills.
- Genuine passion for and interest in the cannabis industry.
- Prior cannabis or hemp industry experience is a plus.
$100,000 – $125,000 a year
Please note, we consider a number of factors such as internal pay parity, relevant experience/skills, geographic location, etc.