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At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future. In a world where there are endless options for clients to reach their consumers, determining which marketing investments are paying off is increasingly important. Sales lift measurement is an essential tool, enabling advertisers and publishers to understand the impact of their media to optimize ad spend.   With Nielsen’s Market Lift solution, clients can zero in on the incremental sales tied to a specific campaign, allowing them to cost-effectively test its impact before scaling broadly to a national level. Powered by proprietary data and rigorous analytic methodology executed by the Lift Operations team, Nielsen Market Lift compares the sales metrics for two groups -- those markets where media was running and those markets that were dark  -- for the most accurate view of the incremental sales lift driven by a campaign. We are looking for a qualified Sr. Analyst to join our Lift Operations practice.  In this role, you will work closely with our Lift Consults, Support, Product, and DSCI teams to successfully model, analyze and deliver data insights to address our client's complex business questions.  Successful candidates have deep experience in econometric modeling and the ability to derive actionable insights and recommendations from complex dataResponsibilities:* Apply quantitative methods to assess the impact of marketing activities (media, consumer promotions, etc.) and other factors on business performance* Develop recommendations based on the insights derived from the analysis and past analyses* Develop a deep understanding of the model mechanics; be able to make data-based recommendations on the ability to run non-standard studies * Present findings and recommendations to internal teams for a comprehensive analysis of results* Collaborate with other Nielsen teams to provide holistic support to clients* Partner with Product and DSci to make recommendations on how to improve processesQualifications/Competencies:* Bachelor's degree required, advanced degree preferred* Significant coursework or degree in quantitative fields such as Statistics, Econometrics, Mathematics, Operations Research, Industrial Engineering, Business, and Marketing (with quantitative emphasis)* 1+ years of marketing research or analytics experience* Enjoy being hands-on with data and analysis* Enthusiasm for applying statistical analysis to address business issues* Understanding of statistics, especially in the area of linear regression* Comfortable working with large data sets* Strong analytical problem-solving skills, particularly with the application of statistical and quantitative tools* Well-organized and detail-oriented, capable of handling several projects at a time while meeting deadlines* Strong communication skillsPreferred Qualifications* Advanced degree preferred* Experience with SAS/Python/R or other statistical programming languages* Experience with NIQ or IRI data a plus#Salary and compensation

No salary data published by company so we estimated salary based on similar jobs related to Marketing and Sales jobs that are similar:$60,000 — $105,000/year#LocationMexico City, Mexico