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Copywriter, Social Performance Marketing
Location: United States
Remote
Temporary
Born within a company that creates some of the most widely viewed viral content in the world, with years of success creating high-quality video content and attracting top-tier advertisers and partners, First Medias Performance Marketing ision has secured itself as a major player and full-service Direct Response agency.
Our Performance Marketing ision stands unique and dominant in this marketplace benefitting from First Medias triple-threat experts in digital publishing, adtech, and performance. We provide our clients with customized digital storytelling production in a packaged approach that is narrative, data-driven, and beautifully executed.
Were looking for a Copywriter with deep experience working on direct response/call-to-action campaigns across social platforms. The right candidate understands the fundamentals of what makes an ad work, within a variety of genres and frameworks.
This is a temporary/freelance position with the potential to become a full-time, permanent role.
Responsibilities:
- Copywriting: Create compelling, engaging ads for digital platforms, including Meta, TikTok, and YouTube, primarily video, and mixed media, including statics, gifs, etc.
- Data Analysis: Apply metrics via Facebook Ads Manager and other tools to give the client creative that will move the needle and capture the right audience
- Creative Storytelling: Ideate and script your video concepts in a clear voice to tell a specific story about a product to a specific audience, scaling what works well and nixing what doesn’t
- Project management: Work across brands and clients; able to juggle 5 concepts in pre-production at the same time as 6 other projects in post-production
- Win: Make informed decisions to capture an audience and convert them into customers
Qualifications:
- Must have a portfolio of strong social ads for DTC, CPG products that demonstrate a clear ability to connect a target, product, and benefits in a way that is both clear and engaging
- Bachelor’s degree in Advertising, Marketing, or equivalent experience
- 3+ years of experience as a creative builder and maker of stories in entertainment marketing, advertising, or content creation
- Facebook and Instagram product knowledge is required, YouTube is a big plus
- Ability to bring ideas to life on a whiteboard, big stage presentation, or finished content
- Experience producing/directing low-budget ads for TikTok and Instagram is preferred