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Digital Marketing Strategist – Paid Social
REMOTE
Title: FT Social Digital Marketing Strategist
Location: Malden MA US
Overview
Trellis is a full-service eCommerce agency with a single mission: make commerce simple. We help growth-focused companies succeed through strategy, design, development, and performance-based marketing services. As an award-winning, remote-first organization with headquarters in Boston, we ve had the pleasure of helping some amazing brands succeed in the world of eCommerce and across industries such as apparel, beauty, manufacturing, sports, and many more.
Our eCommerce Social Digital Marketing Strategist drives success for our clients by achieving measurable business results through strategic and data-driven digital marketing. We re looking for iniduals who thrive in dynamic environments, embrace processes and organization, are detail-oriented, and enjoy using data to inform their decision-making.
Core Responsibilities
Below are some of the core responsibilities our Digital Marketing Strategists have:
- Meta, TikTok, Pinterest Ads management
- Creating, managing, and optimizing paid social media campaigns towards improved efficiency or increased revenue.
- Experience managing legacy paid marketing campaigns with the ability to quickly impact performance.
- Demonstrable experience in scaling eCommerce brands through paid social.
- Experience with customer segmentation and paid ad attribution.
- Support sales by auditing prospective clients current lifecycle marketing activities, identifying and effectively communicating areas of opportunity.
- Create and maintain campaign calendars.
- Own customer segmentation strategies to support customer acquisition and retention.
- Optimize lifecycle tactics to meet or exceed client KPIs through ongoing testing.
- Manage clients lists and segments aligned with lifecycle marketing goals.
- Configure accounts aligned with best practices.
Required Technical Experience
Below is some of the relevant experience that would make someone a good fit for this role:
- 3+ years of experience with eCommerce preferred.
- 2+ years of experience executing successful campaigns in Meta, TikTok, and Pinterest.
- 2+ years of experience with Google Analytics (Ga4).
- Google Tag Manager (GTM) experience is a plus, but not required.
- Passionate and excited to share knowledge about digital marketing.
- An approachable, collaborative, and attentive team member that s excited to work in an agency environment.
- Ability to manage multiple projects simultaneously while meeting deadlines and retaining quality work.
Our Toolbox
Below are some of the tools that our Digital Marketing Strategist use regularly:
- Klaviyo
- Hubspot
- Meta, TikTok, Pinterest
- Google Analytics (Ga4)
- Google Tag Manager (GTM)
- JIRA
- Confluence
- Slack
- Zoom
Working at Trellis
Trellis is a fast-growing, self-funded eCommerce agency and is already one of Northeast s leading firms. While our headquarters are just outside Boston, over 2/3 of our team is distributed across the US and internationally. We re a remote-first organization with work/life balance at our core that provides a range of benefits to our employees, including:
- Medical, Vision, and Dental Insurance
- Company-Paid Laptop and Home Office Equipment
- 13 Days Paid Holiday
- 20 Days Flexible PTO + Earned Seniority
- 25 Days of Parental Leave
- 401K with Employer Matching
- Donation Matching Program
- Education and Professional Development Bonuses
- Performance-Based Bonuses
International benefits may vary
We structure our teams into smaller Squads, providing an opportunity to build deep connections with colleagues and longer-term relationships with our clients. We aim to provide an inclusive environment that encourages a erse group of voices to contribute to our company. This inclusion is often in the form of employee-led Lunch & Learns, employee-driven special interest groups, paired mentorship, and transparent career advancement policies. All of these initiatives stem from our Core Principles:
- Be a Source of Honesty: Communicate transparently and act honestly with our clients, teammates, and community.
- Engage with Problem Solvers: Recruit and retain high-quality creative and technical employees who love solving problems and are empowered to do fantastic work.
- Support Growth: Encourage and support the growth of our clients and teammates, even when we ve made mistakes.
- Demonstrate through Results: Use results as the ultimate way to sell our ideas and capabilities.