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Company Description
Mechanism is an early-stage venture firm that partners with entrepreneurs to launch and scale ambitious companies.
In our model, we work to identify and validate opportunities before creating every business. We then provide the growth expertise to gain early traction as well as the business support to establish positive unit economics, profitability, and scale.
In addition to investment and strategic guidance, we offer extensive operational support for our startups in critical areas, including Growth, Product, Design, Operations, People, Finance, and Legal. Our in-house experts are at the top of their fields and are here to provide world-class support and expertise helping our startups get off the ground and scale.
As a team, we have deep expertise across growth marketing, and it’s an important part of our company-wide culture. When it comes to launching and scaling companies, we don’t guess. We engineer.
Our success rate of getting companies profitable is 100%, and our team has a track record of investing in and cofounding multiple companies with $100M+ revenue.
Position Description
We are seeking a talented and experienced freelance designer with a strong focus on revenue growth, branding, and marketing design. In this role, you will be responsible for creating visually stunning and user-friendly digital touchpoints that drive conversions and support our growth marketing initiatives. Your expertise in both design principles, branding, and marketing strategies will be essential in elevating our portfolio companies’ online presence and maximizing revenue opportunities. You’ll work closely with our product team and our portfolio companies’ internal teams. If you are passionate about creating impactful designs that attract and engage users, while optimizing for business growth, we would love to have you on our team.
What You'll Do
Learn about our portfolio companies' markets and their user demographics: Gain a deep understanding of the markets in which our portfolio companies operate and familiarize yourself with the unique characteristics and preferences of their target audiences. This knowledge will help you create designs that effectively resonate with and engage their specific user demographics.
Bring portfolio companies' brands, platforms, and websites (marketing and e-commerce) to the next level: Elevate the visual identity and user experience of our portfolio companies' brands and websites. Collaborate with the growth marketing teams to develop design strategies that align with their overall goals and enhance brand recognition, while ensuring a cohesive and seamless user experience across all touchpoints.
Create landing pages, user acquisition flows, and SEO pages: Design compelling landing pages and user surveys and quizzes that drive conversions and capture leads. Utilize your understanding of SEO best practices to optimize the website pages for search engine visibility and improve organic traffic. Ensure that the landing pages and SEO pages are visually appealing, user-friendly, and aligned with the marketing objectives of the portfolio companies.
Collaborate with the portfolio companies’ CEOs and product teams to conduct A/B testing of different design solutions. Use data-driven insights to evaluate the performance of various designs, iterate on them, and refine the user experience. By continuously experimenting and optimizing, you will contribute to improving conversion rates and overall user engagement.
Conduct usability tests to gather feedback on the usability and intuitiveness of website designs. Conduct user interviews to gain insights into user behavior, preferences, and pain points. Apply the insights gathered from these activities to refine and enhance the user experience, ensuring that the designs effectively meet the needs and expectations of the target audience.
Leverage AI and tools to support your design and research efforts. This may include using AI-powered analytics tools to gain insights from user data, utilizing AI-driven design tools to automate repetitive tasks, or employing AI-based algorithms to personalize user experiences. Stay up-to-date with emerging AI trends and incorporate them into your design process to enhance efficiency and effectiveness.
Who You Are
You are humble. You operate with intellectual honesty and check our egos at the door. You are receptive, adaptable, and we help each other succeed.
You are fast. You optimize for speed of learning, execution, and growth. You do not get blocked easily.
You are data-driven. You trust data over intuition. You don’t guess. You engineer.
You are an overachiever. You partner with CEOs as cofounders and go all in. You know start-up life is not 9-5 and that excites you. You drive your own accountability and take pride in doing great work. A win for a portfolio company is a win for Mechanism.
You play the long game. You do the things today that will help us tomorrow. You optimize for the long-term enterprise value (EV) of Mechanism portfolio companies and know significant companies take years to build.
You are passionate. You actively promote a positive, high-energy culture of high performance, connection, and trust. You believe life is short, so you enjoy it and do what you love.
What You'll Bring
Proven experience as a Growth Designer, preferably in a revenue-focused or marketing-driven environment.
Experience with Google Analytics and design tools such as Figma, Adobe CS, and FullStory.
Strong understanding of UX/UI principles and ability to create visually appealing, user-friendly designs that align with marketing goals.
Knowledge of responsive design principles and experience in designing websites for optimal performance across various devices and screen sizes.
Solid understanding of SEO principles and best practices and the ability to implement SEO strategies into website designs.
Excellent communication skills and the ability to collaborate with cross-functional teams, including marketing, sales, content, and development teams.
Strong analytical skills and a data-driven mindset to evaluate the effectiveness of designs and make data-informed optimizations.
Ability to context switch effectively and manage multiple projects simultaneously.
A keen eye for detail and a passion for staying up-to-date with industry trends and emerging design techniques.
Familiarity with HTML, CSS, and JavaScript, with the ability to collaborate effectively with developers for seamless implementation.
Location and Time Commitment
We are fully remote - you can work wherever you’re most productive. This role is freelance, and meetings will need to overlap with US EST.