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Editor-in-Chief, Senior Content Director (Remote)

at Guild

United States

At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 30 states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.

At Guild, we uphold our Core Values in everything we do. Our team emphasizes our Core Values in the following ways:

• Nurture A Learner’s Mindset – using a combination of feedback and reflection to gain productive insight into personal strengths and development areas
• Build Shared Success – building partnerships and working collaboratively with others to meet shared objectives
• Be an Owner – holding self and others accountable to meet commitments
• Create Belonging – recognizing the value that different perspectives and cultures bring to our company

Guild is seeking an Editor-in-Chief to build and lead a content engine that positions our company as a thought leader with business decision makers and consumers.

You are an editor and writer with deep experience, and have a background in optimizing channel mix and digital publishing to inform content decisions. You understand the levers of a marketing funnel and how to connect thought leadership to demand generation programs. You have worked in both thought leadership and content marketing, and understand the connections and the differences.

You are energized by ing into new topics, brainstorming story angles, and synthesizing complex macroeconomic trends and product updates into pithy and topical feature stories and have experience working across marketing organizations to connect those high-level ideas into integrated marketing programs.

You think in headlines and ledes, and can quickly pull together assignments to map to business priorities. You are skilled at conducting interviews and writing bylines. You have experience managing a roster of freelancers to deadline, and zeroing in on what makes content relevant.

You are a skilled project manager and have experience working directly with senior executives.

What you get to do in this role:

• Drive the editorial calendar and story planning for Guild’s thought leadership platform, based on internal SMEs, competitive research, thought leadership research, SEO data, brand goals, and trending topics.
• Project manage and own the content of microsites, external publishing sites, an executive byline program, and thought leadership research (including reports, websites, and external communications extensions).
• Write, as well as build and manage a roster of freelance writers who you edit, with an eye toward supporting corporate priorities.
• Cultivate external sources through our corporate partners and elevate as experts in our content.
• Innovate and develop new content products in partnership with peers, including newsletters, social media programs, and more.
• Collaborate with go-to-market teams to ensure thought leadership is utilized in all digital engagement efforts, as well as with sales and customer teams to support ongoing growth.
• Leverage site analytics and digital campaign performance to inform editorial planning.

Required Proficiencies:

• 10+ years writing and editing experience, at least 2 years in a corporate setting
• Multi-channel marketing or publishing experience
• You have led end-to-end operations of an editorial publication or platform before (bonus if you’ve built one from scratch)
• Excellent planning skills- you are able to organize a quarterly editorial calendar and create workback plans to ensure a regular cadence of content
• Experience engaging with senior leaders (e.g. executives) and managing vendors
• Experience hiring and onboarding freelance writers
• Ability to be nimble and adaptable in a fast-moving environment
• Something else? We are curious to learn more about you!

We feel passionately about equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total compensation for this role is market competitive, including a base salary range of $170,000 – $200,000 as well as company stock options.

At Guild, we unlock the talent and economic potential of America’s workforce for employees and their companies. We partner with the nation’s largest employersincluding Walmart, Chipotle, Discover, Hilton, Macy’s, Target, and The Walt Disney Companyto create cultures of opportunity that help them attract and retain top talent, while building the workforce of the future from within. By using our proprietary Career Opportunity Platform to develop education and learning programs that work in the real-world, thousands of employees at those companies have gained the skills, knowledge, and guidance they need to build a brighter future for themselves and their familiesall without paying for tuition or career services on their own.

Guild is female-founded and a certified B Corp. The company has been named to the TIME100 Most Influential Companies of 2022 list, CNBC Disruptor50 list three years in a row, Inc. Best Led Companies list, Fast Co. World Changing Ideas list and the B Lab Best for the World list among many others.

Guild is an equal opportunity employer. We celebrate ersity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:

• Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
• Access to a 401k to help save for the future
• Open vacation policy for employees to rest and recharge
• 8 days of fully-paid sick leave, to take the time to heal and or recover
• Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
• Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
• Education benefits and tuition assistance to help your future development and growth