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About the Role
This role reports to the leader of the go-to-market team for Contacto. Contacto is one of Plivo’s new SaaS products. It is an omnichannel contact center for B2C customer service teams, with the potential to disrupt the $15B Contact Center market.
The role gives you -Great opportunity to work in a fast-paced environment to make a big impact.Experience the journey of growing an early-stage product to PMF, and building a completely new brandBe the 1st marketer on the team, with the scope to weigh in on all marketing programsFlexibility and autonomy to experiment with a variety of lead-generation programsBuild and lead a strong objective-oriented team as the business growsA remote job that gives you the comfort of home, even during work 🙂Responsibilities
1.
Be the Product & Market Expert\Develop a deep understanding of Contacto features and positioning\Develop a detailed understanding of competitor capabilities\Actively pursue industry trends, provide inputs to product roadmap and GTM execution\2.
Own Demand Generation\Identify demand-generation opportunities, define experiments, and execute them\Develop positioning and messaging of new and existing product functionality\Create content and assets (blogs, landing pages, case studies, etc..) for the demand-gen programs\3.
Go To Market Enablement\Own new product announcements including new features and modules (new.contacto.com, blogs, landing pages, case studies, and other assets)\Create sales enablement training and assets (pitch decks, videos, battle cards)\Work with the product team to record and release external videos demonstrating new product capabilities\Enable sales teams with demos, trials, and early-stage implementation support\The ideal candidate for this role hasMin.4 years experience in a marketing or product roleStrong problem-solving abilities, with a metric/objective-driven mindsetAbility to develop strong technical product knowledge and proficiency in ContactoExperience with positioning and messaging featuresAbility to position Contacto to creatively solve customer’s needsHands-on experience in executing demand generation, and demand capture programsExperience with sales enablement and competitor research
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