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Title: Director of Product Strategy & Growth Marketing

Location: Remote

Type: Full-time (Exempt)

Workplace: remote

Category: Product Marketing

Job Description:

About Us

Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know whats going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At Scorpion, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. Were a technology-led service with a human touch.

About the Role

As Scorpion continues to drive growth in its business, the company seeks a highly experienced, results-driven Director to lead and execute product-led acquisition and engagement efforts across all paid, earned, and owned channels.

The Director of Product Strategy & Growth Marketing reports to the VP of Product Marketing and will play a pivotal role in planning and executing our growth marketing strategies for our product-led growth initiatives. This person will own the product positioning and messaging and drive the GTM plan. Collaborating closely with cross-functional teams, the PLG lead will develop and execute comprehensive marketing strategies that align with our business targets.

This role is ideal for someone with 5-7 years of experience in product-led growth marketing, who is adept at leveraging a mix of marketing channels to drive customer acquisition, engagement, and retention. The team requires a highly specialized marketing skill set that is a unique blend of technical, operational, and creative talents.

What your success will look like

• Innovative Growth Marketing: Develop and implement innovative strategies to attract and retain customers and incorporate user onboarding, adoption, and conversion.
• Multi-Channel Campaign Management: Execute and optimize multi-channel campaigns, spanning email, social media, SEO/SEM, content marketing, and paid advertising. Ensure effective team coordination to generate awareness, drive demand, and achieve business goals.
• Data-Driven Decision-Making: Analyze and report on the performance of growth campaigns, utilizing data to drive strategic decisions. Conduct A/B testing continually to improve campaign effectiveness and user experience.
• Go-to-Market Strategy: Lead the development and execution of the go-to-market strategy for our AI-based software product, leveraging PLG expertise for user acquisition and revenue growth. Develop and execute product usage and conversion plans alongside the product team.
• Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including product, sales, and customer success, to gather customer feedback, understand user needs, and align marketing efforts with company goals. Partner with Product, Engineering, and data science teams to build campaigns and solutions that drive business growth and product adoption.
• Continuous Improvement and Reporting: Monitor campaign performance, conduct competitive analysis, and optimize strategies based on data-driven insights. Report key findings to the executive team regularly.
• Industry Thought Leadership: Stay up-to-date with the latest trends and best practices in growth marketing and product-led growth. Actively contribute to shaping the future of performance marketing roles and be an industry thought leader.

Who you are and what you bring

• Bachelor’s degree in Marketing, Business, or a related field
• 8+ years of experience in product marketing or product management
• 5+ years of growth marketing, product growth, product marketing, or growth hacking experience in B2B SaaS in a company with a product-led growth model
• Proven experience and success in driving product-led growth strategies and execution, focusing on successful sign-ups
• Expertise in developing and managing go-to-market plans that align with business objectives and drive revenue growth
• Proven track record of executing successful growth marketing campaigns
• Ability to think critically and translate market insights into actionable marketing plans
• Strong technical acumen with the ability to quickly grasp complex SaaS products
• Strong analytical skills, with experience conducting market research using data analysis tools and metrics
• Excellent written and verbal communication skills, ability to articulate complex ideas and technical concepts clearly and concisely
• Superior collaboration and project management skills
• Creative thinker with a problem-solving mindset
• Ability to work in a fast-paced, dynamic environment
• Self-motivated and results-oriented with a track record of delivering high-impact marketing programs
• Experience with CRM and marketing automation tools
• Expertise in marketing to SMBs

Competencies

• Strategic Skills: Ability to build a strategy based on first principles and industry best practices, also suited to Scorpion. Able to develop, articulate, and obtain buy-in on a long-term vision and the near-term goals required to reach the ideal state. Able to present ideas coherently and convincingly in presentation materials or write-ups, matching the communication media to the audience.
• Communication Skills: Ability to convey information clearly and concisely, tailoring messages to ensure erse audiences relate and easily understand.
• Analytical Skills: Deep analytics background and a high degree of proficiency with rigorous data tools. Ability to synthesize, analyze, and interpret data (including KPI reports) and transfer it into actionable steps.
• Interpersonal Skills: Client-focused, flexible, receptive to feedback, and open to change. Work effectively in group settings with the ability to remain professional and calm despite pressure and uncertainty, inspiring your team.

Our Benefits

• We invest in our employees by offering them erse benefits from best-in-class carriers. These benefits provide enough choice and flexibility to keep our employees and their families healthy and happy today and tomorrow.
• 100% employer-paid medical, dental, and vision insurance
• Flexible paid time off, so you can rest, relax and recharge away from work
• Employee equity program
• Paid parental leave
• Paid cell phone and service
• Remote office allowance
• Professional development and development courses
• Regular manager check-ins to drive performance and career growth through Lattice
• Monthly company all-hands meetings

Compensation

• We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.
• The base salary range is $175,000 (entry-level) – $200,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the total salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth.The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.

Scorpion is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values ersity and inclusion.

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