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OPS Content Marketing Specialist

JOB NO:529726

WORK TYPE:Staff Part-Time LOCATION:Remote/Flexible CATEGORIES:Communications/Public Relations/Marketing DEPARTMENT:23160000 – CJC-CNTR FOR PUB INTEREST COM

CLASSIFICATION TITLE:

OPS Content Marketing Specialist

JOB DESCRIPTION:

The Center for Public Interest Communications (The Center) at the University of Florida, College of Journalism and Communications, is hiring a part-time content marketing specialist to design and help implement a content marketing strategy for, on average, 15 hours a week. The content marketing specialist will work with the Center team to develop and distribute compelling marketing messages and materials that highlight the Center’s trainings, public scholarship and services. This includes, but is not limited to, email marketing campaigns, newsletters, social media content and short- and long-form written content.

As such, we seek a content marketing specialist with experience in email marketing, social media, SEO and related fields. The role requires strong written and verbal communication skills and a deep understanding of digital media. Interested applicants should be data-driven and detail-oriented.

Applicants must be able to work both independently and as part of a team. Much of the Center’s staff works remotely. The team uses a number of online platforms (including Monday.com, Buffer and Canva) to manage projects and content. Applicants must have access to a computer with Internet access and be open to using new project management, content creation and content publishing tools. Experience with graphic design and video or photo editing are a plus.

The Center is seeking erse applicants interested in working at the intersection of communications and social change. We welcome applications from anyone who would bring additional dimensions to the Center’s mission, including women, members of under-represented groups, protected veterans and iniduals with disabilities.

This is a part-time, hourly position with 15-20 hours per week, on average.

Job Responsibilities:

• Collaborate with Center team on strategic direction for marketing and communications and effectively implement strategy
• Develop compelling marketing messages and materials that highlight our trainings, public scholarship and services. This may include short- and long-form articles, blog posts, social media content, etc.
• Create, share and publish online content each week to build meaningful connections with prospective partners and our community of changemakers.
• Identify and pitch external speaking engagements, conferences or sponsorship opportunities that create new business opportunities.
• Direct email marketing campaigns and regularly scheduled newsletter blasts. Includes template creation, planning and execution.
• Recommend and conduct experiments (A/B tests) to improve strategy.
• Maintain up-to-date email distribution lists and segments.
• Measure and report on key performance indicators (agreed upon with the Center team) to improve strategy.
• Organize and maintain all communication files.
• Identify ways to integrate marketing into the Center’s workflows and implement these integrations with team support.

EXPECTED SALARY:

$50-$95 per hour, commensurate with experience

MINIMUM REQUIREMENTS:

• Bachelor’s degree and 2-3 years of experience in marketing, communications or a related field
• Experience or interest in public interest communications
• Experience with email marketing, social media, SEO and thought leadership and the related trends and tools (e.g., Mailchimp, Buffer, etc.)
• Strong written and verbal communication skills

PREFERRED QUALIFICATIONS:

• Graphic design (Adobe Creative Suite)
• Video/photo editing skills
• Media outreach and pitching
• Experience designing a content strategy that drives conversion to strategic goals

SPECIAL INSTRUCTIONS TO APPLICANTS:

Please send a cover letter expressing your interest in our work, a resume and a writing sample to [email protected].

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

HEALTH ASSESSMENT REQUIRED:No