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Title: Category Manager
Location: Remote
If you’re as eggcited about that mission as we are, then we think you’re going to like the opportunities that come with being a Category Manager at Vital Farms. So let’s dig in, shall we?
As the Category Manager, you will leverage category expertise, compelling selling story skills, and superior analytics and insights to optimize distribution, pricing, & shelving at Whole Foods and Natural Channel. This position is located remote in major metroplex, preferably Austin, Dallas, and Denver. This position is part of the Category Management ision and Business Development department at Vital Farms, reporting to the Director of Category Management.
This Manager should be highly skilled in the use of analytical tools, combining multiple pieces of data and insights to create a holistic story, and can operate in a highly effective manner. The Category Manager integrates information from multiple sources such as syndicated data, retailer data, shopper panel data to build comprehensive, actionable insights and recommendations that can be used to improve Vital Farms and category performance.
As Vital Farms’ Category Manager, you’ll:
- Influence and drive category strategy at Whole Foods and in the Natural Channel.
- Lead category management insights for Whole Foods and the Natural Channel, analyzing business issues, providing business insights and recommendations in the areas of assortment, shelving, pricing, and promotion to improve business results.
- Responsible for identifying opportunities for growth, improvement, and optimization; transform ideas into actionable recommendations.
- Be an organizational and retailer Voice of Choice go-to for category and strategic insights.
What You’ll Do
- Leverage robust consumer, shopper, and category insights to identify and maximize growth opportunities for the category. Elevate strategic partnerships with Whole Foods and Natural Channel retailers using category management solutions & insights.
- Provide insights to drive superior category results, while embedding Vital Farms as part of the strategic category solution.
- Provide category management leadership to Vital Farms business including weekly / monthly sales & category reporting, trend analysis, item ranking reporting, category review & reset process, shopper panel reporting, and special analysis.
- Create and lead business reviews on retailer trends, market trends, category trends, consumer insights, and marketplace innovation.
- Partner with Vital Farms Sales and Business Development teams to develop insights and presentations directed toward generating increased sales and communicating insights. Must be able to create effective data visualizations to clearly communicate relevant facts and insights.
- Influence annual planning at the customer level, through partnership with Business Development and Sales Leaders, by providing actionable category insights and solutions that support category leadership objectives for customer, company, and category.
- Lead insights work related to understanding competitors that play in the egg, butter, and overall pasture-raised space. Identify key markets, retailers, and opportunities relevant to business objectives.
- Works well with colleagues, fostering a highly productive team that thrives in an environment of teamwork. Actively works to share best practices throughout the organization.
What You Bring to the Table
- First, you bring a passion for ethically-sourced, nutritious food, and purpose-driven brands.
- Bachelor’s Degree in Business or a related field of study
- 5+ years of professional experience in category management within Consumer Packaged Goods/Food & Beverage industry
- Ability for 25% travel for customer appointments, team meetings and other business needs
- This is a remote position. Proximity to major metroplexes such as Austin, Dallas, and Denver (West Coast or Central) would work well for the needs of this position.
- Mastery of Syndicated Data (Spins/Nielsen) as well as retailer data (EYC/Target POL/WFM Portal).
- Strong customer collaboration and selling skills. Strong thought leadership and influencing skills.
- Demonstrated analytical and critical thinking skills; ability to identify root causes – link strategies and objectives to develop compelling stories and recommended actions.
- Ability to create concise, easy-to-read selling materials based on findings.
- Knowledge of how to identify category opportunity gaps with key retailers & develop support story.
- Working understanding of the planogram (POG) creation process, including JDA BlueYonder. Can create or alter POGs.
What We Bring to the Table
- A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table.
- Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few).
- Company-wide bonus program; when we succeed together, we celebrate together.
- Generous retirement contributions: 401(k) + 3% Contribution from Day 1.
- Free eggs, butter, and ghee, along with friends and family discounts.
- Fun team SWAG that will make you the talk of the town.
- Professional development opportunities and an amazing team dedicated to your growth.