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Manager, Marketing

Job Details

Remote Type

Fully Remote

Position Type

Full Time

Travel Percentage

Negligible

Description

The Manager, Marketing is a key role in a fast-paced, energetic, and virtual marketing & communications team. You will be actively supporting BellXcel’s innovative services and solutions in this highly collaborative role which requires a strong storytelling capability along with content development and market research to inform our product releases, lead generation campaigns and customer communications.

Specific accountabilities include:

• Conduct market research and competitive analysis to uncover market trends, customer needs and opportunities for differentiation.
• Assist in developing externally-facing content, collateral and messaging fit-for-use across a variety of medium and in alignment with brand voice and tone, and market trends such as web content (i.e. blogs, gated content), presentations, product videos, website copy, and feature release communications that compels awareness, interest, action and utilization.
• Assist in developing product positioning with differentiated market value propositions through compelling messaging across multiple market segments.
• Continuously evaluate existing product marketing collateral based on market feedback and product updates and make recommendations for improvement.
• Proactively manage the marketing editorial calendar and blogging strategy, identifying opportunities to create content that addresses the needs and pain points of our target audiences
• Generate high-quality, engaging, and relevant content across various channels such as blog posts, eBooks, infographics, presentations, social media posts, website copy, videos, and more.
• Provide graphic services as needed in support of projects across the organization.
• Ensure all content aligns with brand guidelines and maintains a consistent tone and style.

Position Requirements:

• 3-5 years of marketing experience in the commercial sector, preferably in a SaaS, B2B environment. Experience in the youth sector is a plus.
• Superior storytelling and written skills with the ability to articulate complex concepts in a clear and compelling manner – possesses a portfolio of published work.
• Self-motivated and proactive, with the ability to thrive in a fast-paced and dynamic virtual work environment.
• Strong project management skills with the ability to manage multiple projects simultaneously
• Experience producing various types of content such as eBooks, whitepapers, blogs, guides, infographics, and customer profiles, that is informative, compelling, and optimized for SEO.
• Experience with website CMS systems
• Experienced with Adobe Creative Suite, specifically InDesign, Photoshop, and Illustrator.
• Possess strong communication and collaboration skills to establish and strengthen relationships across departments and teams.
• Ability to adapt to change with resilience and creativity.
• Technology-savvy, fast-learner with the ability to thrive in a remote environment
• Proficiency in content management systems, such as Silverstripe and WordPress.
• Proficiency with Hubspot for posting of blogs, gated assets, etc.
• Strong interpersonal skills, which includes the ability to be a team player and partner effectively across the organization in a team-oriented environment
• Bachelor of Arts or Science degree.

About BellXcel

BellXcel is a nationally-recognized leader empowering youth program providers with innovative solutions, services and resources. Through Arly, SCRI and Rise impact initiatives, BellXcel is creating meaningful, scalable impact across a variety of settings and communities.

Perks & Benefits

• Remote work environment
• Competitive salary
• Flexible PTO
• Opportunity to work in an entrepreneurial mission-focused environment
• Typical benefits included: 401(k) matching & comprehensive insurance including medical, dental, vision, and life

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.