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We're Public AI - www.publicai.com - an ad-tech company. We're looking for a new visual identity.
What we do: Brand Experiences is our flagship suite of high-impact, visual-first advertising products, that unites human creativity with AI-powered ideation and dynamic creative optimization capabilities, unlocking unparalleled creative execution across all stages of the consumer decision journey.
Target Audience:
Brands looking for unique, engaging advertising solutions.
Marketing teams wanting to amplify their content.
Media owners and global newsrooms.
Key Messaging:
Innovation in content-first advertising.
Bridging human creativity with AI for optimal brand experiences.
Strategic partnerships with leading global newsrooms.
Design Requirements:
Logo: Vibrant, bold, adaptable to any shape/size (e.g. square icon).
Typography: While our content font family is Circular, it's not mandatory for the logo. The chosen font should align with the brand’s cutting-edge, innovative image.
Colors: Reflective of innovation, trust, and creativity. Consider vibrant hues that stand out yet maintain professionalism. Recommendations for a global palette that can be consistently applied across all communication platforms.
Imagery/Icons: Consider integrating elements that showcase AI, creativity, and content-driven approach.
Communications Language: Propose a visual language that ties together imagery, typography, and color to convey our brand messaging clearly and consistently across platforms.
Design Brief for Public AI’s Identity Refresh
About Public AI:
Public AI bridges human creativity and AI-powered ideation to present a content-first approach for brands in the fragmented attention economy. Through our flagship product, Brand Experiences, and partnerships with leading newsrooms like The Guardian and Conde Nast, we provide brands with engaging, mobile-first advertising solutions. Our focus is not just on data-driven approaches but also on innovative content formats, allowing brands to truly resonate with their audiences.
Objective:
Design a vibrant, bold logo that maintains its integrity across various shapes and sizes, reflecting our commitment to innovation, engagement, and our cutting-edge AI solutions. Furthermore, provide visual recommendations for our global palette and communications language, creating a unified and distinguishable brand presence.
Target Audience:
Brands looking for unique, engaging advertising solutions.
Marketing teams wanting to amplify their content.
Media owners and global newsrooms.
Key Messaging:
Innovation in content-first advertising.
Bridging human creativity with AI for optimal brand experiences.
Strategic partnerships with leading global newsrooms.
Design Requirements:
Logo: Vibrant, bold, adaptable to any shape/size (e.g. square icon).
Typography: While our content font family is Circular, it's not mandatory for the logo. The chosen font should align with the brand’s cutting-edge, innovative image.
Colors: Reflective of innovation, trust, and creativity. Consider vibrant hues that stand out yet maintain professionalism. Recommendations for a global palette that can be consistently applied across all communication platforms.
Imagery/Icons: Consider integrating elements that showcase AI, creativity, and content-driven approach.
Communications Language: Propose a visual language that ties together imagery, typography, and color to convey our brand messaging clearly and consistently across platforms.
Inspirations & Competition:
We appreciate our competitors but believe in our distinct approach towards content formats and not just data-driven strategies.
Brands should recognize our dedication to high-value experiences without compromising scale or creativity.
Preferred Logo Outputs:
Main logo version
Monochrome version
Favicon (smaller, square version for browser tabs and icons)
Vertical and horizontal versions, if applicable.
Deliverables:
Logo in vector and high-res raster formats (AI, EPS, PNG, JPG).
Brand guidelines detailing logo usage, color palette, typography, visual communication language, and other design elements.
Mockups showcasing the logo and visual language on various platforms (e.g. website, social media, stationery).