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Senior Performance Marketing Manager - Latin America and US based candidates only.

Vendoo is seeking a Senior Performance Marketing Manager to be responsible for planning, executing, and optimizing digital marketing campaigns. As a Senior Performance Marketing Manager, you will play a crucial role in driving measurable results and return on investment (ROI).

Why Vendoo?We are an inclusive company that allows anyone to manage their own business regardless of their race, age, disability, color, or religion.We provide an opportunity to everyone who needs a job by becoming a reseller using our application.We fight climate change and reduce clothing waste by promoting reselling and being the #1 tool for resellers.We give hope to people who can't find have a job to manage their own business with our application.

What do we offer?Pay in USD through Deel.Fully remote, work from anywhere you like.Yearly Team retreats.30 days PTO per year.100% Global Health Insurance coverage and 50% for dependents.$500 yearly for educational content.$500 yearly for home office equipment.12 weeks paid maternal leave.8 weeks paid paternal leave.

ResponsibilitiesDevelop comprehensive marketing strategies aligned with the organization's overall goals and objectives. This involves identifying target audiences, selecting appropriate channels, setting key performance indicators (KPIs), and establishing budgets.Implement and manage digital marketing campaigns across various channels such as search engine marketing (SEM), social media advertising, display advertising, and email marketing, to drive revenue.Monitor and optimize metrics such as ROI, ROAS, CPA, CPC, CTR, and relevant KPIs to optimize our marketing budget.Monitor and analyze campaign performance using tools such as Google Analytics, Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, Hubspots, or other platforms.Effectively manage the assigned budget to ensure resources are allocated efficiently across different channels and campaigns. This may involve reallocating budget based on performance data and adjusting bids to stay within budget constraints while maximizing results.Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.Work with creative and marketing teams to test strategies and innovation.Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.Implement A/B testing and conversion rate optimization across ad platforms, the Vendoo website, and landing pages.Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels.

RequirementsPrevious work experience in SaaS in a quantitative marketing role managing strategy and execution on performance-oriented channels.6+ years of work experience in marketing-related positions.In-platform execution experience setting up campaigns in Facebook Ads Manager, Google Ads, TikTok Ads and Microsoft Ads.Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.You have solid expertise in campaign and channel analysis and reporting, including comprehensive Google Analytics experience.You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.You are a highly goal-oriented inidual and have excellent communication skills.

About usVendoo is an online cross-posting platform created for resellers. We help them manage their e-commerce business on multiple marketplaces like eBay, Poshmark, Mercari, etc. With the software we have developed, we empower and help resellers save time, grow and learn more about their business.Our recent milestones include:Aug 2023, Vendoo B2B Enterprise Program LaunchApr 2022, Launched our Mobile app public betaMar 2022, Graduated from Y Combinator W22Mar 2022, 25 million listings createdJun 2021, 10 million listings createdDec 2020, 5 million listings createdMay 2020, Became ProfitableMar 2020, 1 million listings createdJan 2020, Launched Vendoo to the public with paid subscriptionsJul 2019, Launched our public beta software

Our vision is to be the #1 reselling tool in the world. We are creating software that will allow resellers to run their business more efficiently by providing convenience at every step of the process, from sourcing inventory to shipping orders.

Learn more about us at:

* https://www.vendoo.co/

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