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Senior Product Manager – Migraine – Remote Opportunity
Location: Deerfield, Illinois, US
Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth!
Open to canddiates anywhere in the greater United States
SUMMARY:
Responsible for executing the U.S. Health Care Practitioner (HCP) professional strategy for Vyepti under the direction of the Director, HCP Marketing and in collaboration with other team members. This inidual will be responsible for helping to drive HCP engagement and utilization of Vyepti through development of promotional tactics and initiatives for the field sales force. This inidual effectively executes HCP initiatives/resources through influencing Lundbeck cross functional partners. In this role it will be important to proactively engage cross-functional stakeholders in medical, sales ops, market research, analytics, sales training and field sales leadership. This inidual also drives critical strategic projects.
ESSENTIAL FUNCTIONS:
Marketing Strategy
- Responsible for execution of the brand strategy for U.S. HCPs for Vyepti by utilizing sound marketing principles, analytics, and available market research
- Works closely with brand team and marketing leadership to monitor brand performance and drive optimizations to increase revenue and achieve overall brand success
- Proactively considers/identifies new strategies, tactics, and vendors to challenge the team’s thinking and raise the level of performance
- Partners with outside agencies to develop HCP strategy and manage the promotional tactics
Marketing Execution
- Insight and Analytics lead – responsible for developing the analytics/research plan from which to gain actionable insights. This includes holistic brand market mix/ROI analysis.
- Leads migraine disease state development and deployment
- Partners on the execution of KOL strategy cross-functionally
- Competitive intelligence lead – coordinate medical, payer, commercial CI to synthesize actionable insights.
- Manages overall brand budget ensuring optimal spend
- For all initiatives, whenever possible, establishes ways to measure impact, reports results, and adjust plans accordingly
- Ensures all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory review process
Cross-Functional Collaboration and Influence
- Collaborates and communicates directly with the following groups to ensure all are aligned: brand leadership, sales leadership, sales training, finance, regulatory affairs, professional relations, and other cross-functional partners.
- Partners with Medical, Legal and Regulatory Affairs to communicate reasons for strategic and tactical plans, and obtain concept buy-in before developing new initiatives
REQUIRED EDUCATION, EXPERIENCE and SKILLS:
- Accredited Bachelor’s degree
- 6+ years sales, marketing, or other relevant commercial experience
- 4+ years Brand Marketing experience within pharmaceutical, medical device, biotech, or healthcare industries
- Demonstrated ability to influence others and build consensus
- Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint
- Excellent communication and presentation skills
- Experience managing third-party vendor/agencies, keeping them in budget and ensuring that their activities are aligned with brand strategy
PREFERRED EDUCATION, EXPERIENCE and SKILLS:
- Specialty pharma experience
- Experience of a new Product launch or indication expansion
- Experience in selling or marketing IV infusion products
- Experience selling or marketing mental health products to Neurologists, NPs, PAs or PCPs
- Experience developing, implementing, and optimizing marketing plans
- Experience in development and execution of promotional speaker’s programs, and managing congresses activities
- Expertise with both development of brand strategy and execution of a strategy at the tactical level
- Experience developing, implementing, and optimizing marketing plans
- MBA or master’s degree
- Experience with OPDP and FDA requirements
TRAVEL
- Willingness to travel up to 30% domestically. International travel may be required.
The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate’s geographical location, qualifications, skills, competencies and proficiency for the role. Salary Pay Range: $155,000 – $185,000 and eligibility for a 15% bonus target based on company and inidual performance, and eligibility to participate in the company’s long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our site. #LI-LM1, #LI-Remote
Why Lundbeck
Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site.
Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other iniduals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site.
Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.