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What You’ll Do:
As a Content Marketing Manager at PermitFlow, you'll play a crucial role in shaping our brand narrative and driving pipeline growth through compelling content. You'll be responsible for crafting and executing a content strategy that resonates with our audience while aligning with marketing objectives and pipeline goals. This role involves both strategic planning and hands-on content production across various mediums.
Responsibilities:
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**Content Strategy & Execution:** Develop and implement a content strategy to drive pipeline growth, producing engaging content across various channels.\*
**Cross-functional Collaboration:** Collaborate with multiple teams to create compelling content for key marketing campaigns and events.\*
**Content Production:** Produce high-quality content, including scripts, social media posts, and landing pages, ensuring alignment with brand and marketing objectives.\*
**SEO Optimization:** Integrate SEO best practices into content creation, including keyword research and leveraging SEO tools to optimize reach and engagement.\*
**Continuous Improvement:** Work to enhance the quality and consistency of written and verbal communication across the organization.\Qualifications & Fit:
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4+ years of experience in content marketing or a writing-intensive field such as journalism or communications.\*
Experience in B2B marketing, preferably within the SaaS industry.\*
Strong storytelling skills with the ability to uncover powerful brand narratives from erse sources.\*
Demonstrated writing and editing skills across various channels.\*
Self-motivated and organized with the ability to meet deadlines and prioritize tasks effectively.\*
Creative and thoughtful approach to content marketing, leveraging analytics to inform creative decisions.\*
Experience and/or passion for the construction and building permit space.\Benefits:
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Competitive salary and equity packages\*
Home office & equipment stipend\*
Flexible working hours & unlimited PTO\*
Health, dental, and vision insurance\",