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SEO Content Coordinator
at WideOrbit (View all jobs)
Telecommute
About WideOrbit:
Say hello to a Wider World. WideOrbit helps media companies do more business by making it easier to buy and sell advertising. We build the one software platform that ties everything together TV, radio, and digital ad sales, from pitch to payment. Chances are if there’s an ad on your local TV or radio station, over-the-air or streaming, our technology helped put it there. Our customers include NBCUniversal, ABC/Disney, Fox, Paramount, AMC, TelevisaUnivision, Audacy, and many more industry leaders around the world. In February 2023, WideOrbit became a part of Lumine Group, a Canadian listed company which in turn is a part of the Constellation Software Inc. (CSI) ecosystem, a multi-billion dollar global public company.
At WideOrbit, we make preserving our inclusive environment an ongoing priority, empowering team members to contribute at every level, in every function. We hire high-energy innovators who value ersity, unafraid to wield their passion and expertise to advocate for our customers and each other. At WideOrbit, you’ll make a difference and see your impact every day, while learning, growing, and enjoying what you do!
Job Description:
WideOrbit is looking for an exceptional SEO Content Coordinator to join the Marketing team. The ideal candidate is a passionate communicator with a strong interest in web development and marketing who has experience working with web content and SEO strategy execution. In this role, you will collaborate cross-functionally, utilizing developer tools to maintain website content, enhance organic search optimization, and drive key initiatives. If you are a motivated professional ready to contribute to our dynamic team, this opportunity may be the perfect fit for you.
Here is what success will look like:
- Actively contribute to the execution of content marketing initiatives to maintain and enhance web content, ensuring it aligns with SEO best practices
- Manage the updates, additions, and removal of webpages to keep the website current, relevant, and optimized for search engines
- Utilize SEO tools such as Google Analytics to actively monitor and analyze the performance of the website while identifying areas for improvement and implementing strategies to enhance organic search visibility
- Generate regular reports on SEO performance, providing comprehensive insights and recommendations for continuous improvement
- Communicate key findings to stakeholders in a clear and actionable manner
- Take ownership of the execution and analysis of SEO campaigns, ensuring alignment with overall digital marketing goals
- Monitor campaign effectiveness to make data-driven adjustments for optimal results
- Conduct thorough keyword research to identify opportunities for content optimization and implement targeted keywords into web content to enhance search engine rankings and increase organic traffic
- Collaborate with cross-functional teams to ensure that SEO strategies are integrated seamlessly into broader content and marketing initiatives
- Stay abreast of industry trends, search engine algorithms, and emerging SEO technologies and implement innovative strategies to maintain a competitive edge in the digital landscape
To thrive in this role, we’re looking for:
- 3+ years of experience in a dedicated SEO content coordination role within B2B industries, executing and analyzing the effectiveness of SEO campaigns while aligning with broader digital marketing strategies
- Extensive expertise in WordPress is required, with the ability to navigate and optimize content within the platform
- Demonstrated success executing content marketing initiatives, including the ability to optimize and maintain web content according to SEO best practices
- Experience in managing webpages, including adding, updating, and removing content to ensure a dynamic and search engine-friendly website
- Strong analytical abilities with hands-on experience using SEO tools such as Google Analytics, Search Console, Moz, and other relevant tools to monitor and analyze website performance
- Ability to prepare and present regular reports on SEO performance to offer insights and actionable recommendations for continuous improvement
- Experience conducting comprehensive keyword research and seamlessly implementing targeted keywords into web content for improved search engine rankings
- Strong understanding of Meta-Data Structure best practices to enhance the visibility and relevance of online content
- Proven track record of working seamlessly with multiple marketing departments, including creative, strategy, and product teams, to ensure cohesive and effective SEO strategies
- Ability to take initiative and be proactive
- Capacity for creating thinking and problem solving
- Media industry exposure is a plus
Location:
This position can be based in any of our offices. Telecommute will also be considered.
Pay Range:
$ 75,000 – $95,000
Compensation:
The compensation range listed, and general description of other compensation and benefits will apply to this position. Various factors are considered to determine compensation ranges including market data, location, experience, qualifications, and skills. WideOrbit reserves the right to pay more or less than the salary and benefit information posted.
Benefits & Perks:
Besides a great work environment with smart and friendly coworkers, access to leadership and knowledge about how your work impacts company success, here are some of our benefits and perks:
A competitive salary, health insurance, sabbatical leaves, great vacation package, work/life balance, life event benefits, casual work attire, stocked caf, 401(k) match, and plenty of opportunities to grow!
We are committed to treating all applicants fairly, WideOrbit is an equal opportunity employer that prohibits unlawful discrimination based on race, color, religion, sex, national origin, age, physical or mental disability, medical condition, sexual orientation, marital status, military or veteran status, gender identity and expression, genetic information, or any other factor protected by law. Additionally, we consider qualified applicants whose histories are impacted by our justice system, consistent with applicable federal, state, and local law.