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B2B Copywriter
- Portland, OR
- Full-Time
Iron Horse is looking for a self-motivated, creative problem solver with strong B2B content development experience to craft compelling communications for internal and client projects. More than a wordsmith, the copywriter is a flexible thinker, excellent researcher, and audience champion who’s excited about the prospect of joining a team of like-minded iniduals to drive growth for our B2B enterprise and emerging growth clients.
You’re a good fit for Iron Horse if:
You’re a highly flexible thinker who can see the big picture and attend to the details. You love to bat an idea back and forth to make it better but know how and when to stop polishing and let it stand on its own. You’ll be iterating on it anyway because you’re obsessed with optimization of both process and language, and comfortable pivoting when things don’t go as planned. And you’re always willing to jump in to help others on the team.
We’re a good fit for you if:
- You thrive in an environment where fresh ideas are openly discussed and debatedwhile leaving egos at the door.
- You value erse perspectives and believe that engaging multiple skill sets makes a project better.
- You are a continuous learner and innovation chaser who likes to stay on the cutting edge of technology and marketing trends.
- You’re invested in the success of everyone on the projectfrom team members to client partnersand consistently build up others around you.
Responsibilities.
- Write compelling, audience-focused copy for B2B growth and engagement campaigns.
- Write for stakeholders at different levels, ranging from C-suite to practitioners.
- Research and produce content for a variety of digital channels, including email nurtures, web pages, infographics, solution briefs, blog articles, webinars and interactive experiences.
- Write in a range of tones, including conversational, thought leadership and informational/instructional.
- Collaborate with designers, marketers, engineers and program managers to create innovative solutions that exceed client expectations.
- Build relationships with coworkers, our partners and clients.
- Contribute to our company culture, quality of work, and growth.
- Produce high-quality content with minimal revisions and little supervision.
- Edit content produced by other writers and subject matter experts.
- Ensure adherence to brand and messaging guidelines.
- Juggle and prioritize a variety of copy needs, projects, and requests.
- Stay current with best practices and trends in content and copywriting, growth marketing, and our customers’ industries.
Qualifications.
- US Citizen or Resident.
- Bachelor’s degree in English, Journalism or related field
- 5+ years’ professional B2B writing experience, with at least 2 years’ experience working with technical content
- Passion for crafting fresh, compelling copy that speaks to the target audience
- Comfort with and strategies for working on projects with shifting needs and incomplete details
- Ability to quickly produce effective copy that addresses project goals and requirements
- Understanding of the B2B sales process and the needs of enterprise and emerging growth B2B marketers
- Excellent research skills, including conducting stakeholder interviews
- Strong understanding of consumer and business technologies and experience working with the tech industry
- Ability to extract end-user benefits from technical or dense product descriptions and related content
- Understanding of digital content best practices, including SEO optimization, A/B testing, and demand optimization
- Excellent writing, editing and proofreading skills
- Comfort working autonomously and collaboratively
- Excellent time-management and organizational skills
Preferred qualifications.
- At least 2 years’ experience working as a copywriter in an agency environment
- Experience working with both large enterprise and emerging growth organizations
- Instructional design knowledge and experience developing webinars
- Social media experience
This position is available as hybrid and/or remote (US Citizen or Resident) Candidates who reside in the Portland, or San Francisco area have the option to work in office.
About Iron Horse.
We’re a close-knit group of strategic thinkers and innovation chasers with serious marketing chops. Based in San Ramon, CA and Portland, OR we share a drive to take the complex and make it simple, and a passion for a job well done. Learn more about what makes us us.