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Title: Cobrand Credit Card Marketing Manager
Location: USA Remote, or Hybrid
Who are we looking for? Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Marketing Manager in the Choice Privileges Department’s Cobrand Credit Card team. The Choice Privileges team delivers points, perks, and promotions to motivate guests to stay at Choice Hotels and create our value proposition to owners. As a key member of our Choice Privileges team, you will lead and implement the strategy to grow our portfolio of Choice cobrand credit card customers.
Are you a strategic thinker with a passion for both the art and the science of marketing? We invite you to apply today for our Cobrand Credit Card Marketing Manager role today and #MakeItYourChoice.
Your Responsibilities
- Drive strategies to meet or exceed new account volume targets.
- Responsible for new customer marketing campaign planning, execution, performance analysis, and optimization.
- Oversee marketing across owned and partner channels, as well as paid and earned media.
- Lead offer strategies and test-and-learn agenda.
- Work with internal and external resources to create and oversee new digital and offline capabilities to drive growth.
- Collaborate with partners to ensure business requirements are met and implemented flawlessly.
- Work closely with cross-functional team to achieve goal alignment and develop and implement strategy for on-property channels.
- Manage new account forecasting along with risks and opportunities.
Your Experience, Skills & Competencies
- Bachelor’s degree in Business, Marketing, or related field; OR equivalent combination of education and experience.
- 5+ years of experience in customer marketing strategy, acquisition marketing, or other relevant experience.
- Experience working in Financial Services, Credit Card, or Consumer Banking marketing preferred.
- Analytical thinker with demonstrated ability to identify and articulate insights as well as turn insights into strategy.
- Strong collaboration and relationship management skills with the ability to drive stakeholders to a common goal.
- Ability to influence and drive results through partner and cross-functional relationships.
- Executive presence and experience engaging with senior stakeholders.
- Strong financial acumen.
- Proficient in Microsoft Outlook, Excel, PowerPoint, and Word.
Your Team
This is an inidual contributor role that will report to the Director, Cobrand Credit Card. You will have 2 peer teammates and collaborate with cross-functional departments on a regular basis.
Your Work Location
As our Cobrand Credit Card Marketing Manager, you will have the option to be based in our headquarters in North Bethesda, Maryland or to be a remote-based associate, working from your home. If you are remote-based, you will be required to travel in person on a monthly basis to our beautiful, state-of-the-art worldwide offices in North Bethesda, MD. Less than 15 miles from Washington, DC, we’re located directly across from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.
We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs.
About Choice
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing over 600,000 rooms, in nearly 40 countries and territories as of December 31, 2021, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited-service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences.
At our worldwide corporate headquarters in Rockville, Maryland, and technology center in Scottsdale, Arizona, and through our associates around the globe, we keep Choice hotels thriving by serving as a champion for our franchisees and providing cutting-edge technology.
About Choice Hotels Financial Performance
Total revenues were $425.6 million for third quarter 2023, a third quarter record and a 3% increase compared to the same period of 2022. Please click here to review highlights of our results.
*** PLEASE NOTE: This role is not eligible for sponsorship ***
Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.