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Customer Marketing Manager

US, REMOTE 

REVENUE ORGANIZATION – MARKETING

FULL TIME

REMOTE

ROLE MISSION

The Customer Marketing Manager is responsible for developing and executing effective marketing strategies and programs that drive customer engagement and loyalty. This inidual will work closely with cross-functional teams, including customer success, product, and sales to identify customer segments and develop targeted marketing campaigns that drive adoption, retention, growth and advocacy.

AREAS OF FOCUS

• Advocacy: Building strong customer relationships with mutual value
• Customer Journey: Understanding the path of successful customers and building programs to maximize the value for all customers
• Communications: Driving awareness and education of our product, company, and best practices

RESPONSIBILITIES

• Advocacy:
• Build a scalable system to capture a pool of customer advocates, and provide internal enablement for sales references and marketing programs (such as speaking opportunities, case studies, PR quotes, etc.)
• Partner with our customer experience team to execute programs to celebrate customer milestones and show appreciation
• Customer Journey:
• Work with the product, product marketing, and customer experience teams to run programs based on customer segment and product lines to drive deeper education and product adoption
• Execute on campaigns to drive expansion revenue from the existing customer base in partnership with the demand generation team
• Communications:
• Execute multi-channel communication programs for product launches, updates, announcements, etc
• Run a monthly customer newsletter and create in-app messaging with valuable content
• Own comprehensive customer communications calendar and manage volume and cadence of messages to customers

OUTCOMES

• Increase product adoption, with a focus on a customer’s first year
• Identify a pool of 100+ customer advocates to meet internal advocacy needs
• Define key metrics for a successful customer (e.g. time-to-value, adoption rates, onboarding success rates)
• Maintain monthly customer newsletter and other on-going communication touchpoints
• Create and maintain full cross-functional customer lifecycle documentation
• Execute lifecycle campaigns (email open rates over 25%, in-app clicks over 10%)
• Report on campaign performance at the end of each month

COMPETENCIES

• Excellent communication skills and ability to effectively interact with customers and team members
• Strong organization and project management skills
• Collaborative team member with the ability to work effectively with cross-functional teams
• Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines

DESIRED EXPERIENCE

• Bachelor’s degree in marketing or a related field
• At least 4 years of experience in marketing or related roles, ideally in a SaaS environment
• Demonstrated success building programs leveraging a wide range of tactics
• Experience with data analysis and marketing automation tools
• Understanding of lifecycle marketing and customer advocacy a plus
• Passion for results, measurement, and optimization to continuously drive success

About 15Five

15Five is the holistic performance management company. 15Five equips HR teams with a complete platform solution to improve manager effectiveness, drive high performance and engagement, and increase retention. 15Five’s easy-to-use software, coaching, manager training, and community enables HR leaders to continuously measure engagement and performance, and empower managers to drive change.

At 15Five, we focus on building a erse team that prioritizes inclusivity and celebrates everyone’s unique identity. We are proud of our thriving hybrid culture that supports a remote-first workplace balanced with distributed office hubs, and annual opportunities for all employees to connect in person. We also offer:

• Full Medical, Dental, and Vision Insurance
• Flexible Time Off (minimum 3 weeks off every year)
• Employer paid Short-Term, Long-Term Disability, and Term Life
• 401K with 4% match at 6 months of employment
• Inclusive Benefits Stipend (to help cover some of the gap on medical needs not covered by traditional benefits)
• Up to 16 weeks Paid Parental Leave for birth and non-birth parents
• 11 paid holidays in 2023
• Betterhelp (unlimited mental health therapy)
• Mindbloom (clinician approved alternative mental health therapy)
• Headspace (mindfulness exercises for stress & sleep, including for children)
• Wellness Coach App (offers meditation and movement classes, courses, workshops, and panels in a live and interactive setting)
• Best Self Time (Last 2 hours of Friday dedicated to your personal self-care/self-growth/recharge activities)
• Monthly reimbursement for wellness/learning and development
• Monthly reimbursement for internet
• Sabbatical Program accessed at 5 or 7 Years
• We also provide extensive training and development such as strengths discovery and alignment and Manager specific development opportunities

For more information see:

Our Mission, Vision, & Values – https://www.15five.com/about

Our People and Culture – https://www.15five.com/about/careers

Diversity, Equity, Inclusion, & Belonging – https://www.15five.com/deib

Our Personal & Professional Development Resources – https://www.15five.com/resources/content-library

Reading over the role description and feeling like you don’t check every box? That’s okay; if you think you have what it takes but don’t necessarily meet all the criteria, please apply—you could be exactly who we are looking for!

15Five follows equitable hiring practices. Our compensation programs are designed to attract, motivate, and retain talented employees who are highly engaged, high performing, and have an exceptional impact on the business and our customers.

The base salary range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the role across all US locations. We benchmark all roles for compensation in ranges relative to the top half of the market of similar tech companies using up-to-date market data. Within the range, inidual pay is determined by budget allocated for the role and additional factors, including job-related competencies and skills, experience, and relevant education or training. Please note that the compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits. The US new hire base salary range for this full-time role is $91,000-$106,880 + bonus or commissions + equity + benefits.

Note that base salary ranges are reviewed each year based on up-to-date market data, and team members who are performing are eligible for a merit increase, budget permitting.

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