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Marketing Specialist

Description:

• As the Account Based Marketing Specialist contractor, you will support the execution of ABM 1:Few cluster campaigns, 1:One ACE engagements (strategic deal program) and Industry-based field marketing programs.
• You will report to the Director of ABM and support this team, work with the Director of Industry Field Marketing and collaboratively with many across Marketing and Sales.
• You will have experience managing highly targeted, multi-touch campaigns that will include paid media, social selling, email, direct mail, seller activation and events. You will have marketing tech skill – including experience with ABM technologies.
• You will be a project manager and a strong communicator.
• You will be practiced in assessing how your execution will drive increased engagement, pipeline, and revenue across high-value accounts.
• You must be able to work and adapt in a fluid, fast-paced environment.
• Industry Marketing and Content Marketing experiences are a plus.
• Client top-tier industries include Financial Services, Healthcare, Public Sector and Retail/CPG.

What You’ll Do

• Understand our target accounts, where they are in their lifecycle, along with key personas and work cross-functionally to support multichannel campaigns, programs and events that drive increased engagement and wallet share in them.
• Support account list management and program code creation for the execution of content syndication booster campaigns.
• Monitor progression of inbound MQLs to ensure optimal lead flow and timely follow up with Field Sales and Business Development teams.
• Project manage content personalization across 1:Few cluster campaigns.
• This will include the creation and maintenance of templated, digital customer rooms.
• Coordinate social selling motions using LinkedIn, LinkedIn Sales Navigator and Bambu to create thought leadership post cadences, target data builds, and scalable connection requests and other messages.
• Support social selling and other marketing programs on behalf of sales and demonstrate to field reps how to execute program elements on their own.
• Regularly review intent and engagement data to ensure that ABM accounts are optimally included in the ABM campaigns and programs.
• Understand our top performing messages, assets and offers across account clusters and provide feedback on this.
• Support the testing and optimizing of campaigns, programs and events to maximize ROI.
• Coordinate reporting – accordingly.

Key Essentials

• 3+ years of digital marketing experience in B2B SaaS, preferably in an ABM and/or Industry Marketing role.
• Strong project manager and proven success working and collaborating with field sales organizations.
• Deep working knowledge of marketing and reporting tools such as Salesforce, LinkedIn Sales Navigator, Bambu, Marketo, 6Sense and Power BI to execute, track and monitor program performance.
• Enthusiastic, proactive, innovative and open to new ideas.
• Passion for testing and leveraging the latest technologies and methods to optimize and drive results.
• Detail oriented and analytical problem solver who can juggle and manage multiple priorities independently and cross functionally.
• Outstanding verbal and written communication skills.
• BA/BS degree required in marketing, communications or related field.

Nice to Have:

• Business Development or Sales experience.
• Industry marketing or content marketing experience in Healthcare, Financial Services, Retail/Consumer Packaged Goods, and/or Public Sector.
• Sendoso and Seismic experience a plus
• Client is looking to fill an Account Based Marketing Specialist contractor role where experience defining and managing ABM programs that create personalized experiences at scale for key accounts across North America is key.
• Successful candidates will be versed in full-funnel campaign management, a wide variety of online and offline tactics, understand the motivations of technical buyers, and have a successful track record of meeting pipeline creation, pipeline progression, wallet share and ROI goals.

What Does Success Look Like:

Work with Americas Field Marketing and the ABM team to implement and evolve current plans – driving innovation, best practice execution and high ROI. Find the balance of personalization and scale across an ABM marketing mix, including paid media, social selling, email, direct mail, seller activation and events. Support ongoing results analysis to grow Client wallet share and meet pipeline & revenue targets for the North America business. As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.