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TCGplayer promotes and drives growth of our products and services by connecting a global community of millions of buyers with tens of thousands of retailers in a $25B global collectible hobby market.
The Marketing Department promotes TCGplayer as a brand and drives sales of our products and services. The department is responsible for the long-term planning, strategy and direction of creative and digital campaigns and projects across multiple channels (internal and external) supporting company OKRs. Marketing serves as brand stewards by enforcing and evolving content voice and visual brand standards across the company.
< class="h2">Who You AreAs the Senior Influencer Coordinator, you will tirelessly expand the reach of TCGplayer across the industry by inspiring community members to become TCGplayer brand ambassadors. You will identify and recruit partners to grow referral traffic to TCGplayer properties. You also will collaborate with partners to build customized ‘pay for performance’ programs to grow referral revenues at TCGplayer. To recruit and grow these relationships, you will develop, lead, and execute influencer marketing strategies, campaigns, and partnerships. A key aspect of this role is identifying social media influencers to negotiate pricing, terms of contract, and other partnership-specific details. You will keep a keen eye on daily, weekly, and monthly metrics with a focus on overall company goals and market research to understand and communicate emerging trends to leadership.
As the Senior Influencer Coordinator, you will work closely with cross-functional TCGplayer teams including Marketing, Product, Seller Growth and Success, and Customer Experience to coordinate and grow TCGplayer’s external partnerships.
You will report to the Director of Partnerships. Key activities include: sales/business development; account management; relationship building. In addition to bringing onboard a variety of content creators, influencers and brand ambassadors, the Senior Influencer Coordinator is responsible for both maintaining as well as growing those relationships.
< class="h2">The Impact You Will Make Here:- Identify, recruit, onboard, and expand partnerships that grow the referral revenues at TCGplayer across TCGs, Comics, Sports Cards, and new verticals
- Build a community of influencers and partners by supporting and responding to questions in a timely manner
- Solicit and provide feedback from influencers and partners to facilitate new features and functionality on the TCGplayer platform
- Engage with the general public and community groups to evaluate needs that are not being met
- Organize negotiations with influencers and partners to facilitate exclusive and preferred relationships with a strategic edge
- Source, evaluate, and pitch strong partnerships with social influencers and content creators in various verticals including TCGs, Comics, Sports Cards, Video Games, etc.
- Identify and cultivate new communities of influencers as well as new vertical expansion opportunities to reach company goals and extend TCGplayer’s influence
- Maintain a reporting schedule that includes baseline metrics as well as intuitive analytics that explore emerging trends and opportunities
- Discover new ways to innovate, expand, and enhance our influencer marketing approach, with a focus on global trends
- Monitor influencer content to ensure TCGplayer brand messaging
- Work closely with the Finance team to organize, implement, and resolve affiliate payments
- Coordinate with Marketing, Web Development and Legal teams for brand consistency
- Represent the organization in a variety of public settings and industry events to increase awareness of our product and opportunities to collaborate
- Monitor and report on trends in the industry and on social media to the Marketing and Product Development teams
- Develop and implement community outreach activities and programs
- Maintain knowledge of integrated products
- Work well in a fast-paced environment with time sensitive deliverables
- Track, analyze and report on metrics around participation, sales, conversion, views, comments and online interactions
- Provide recommendations on how to improve outreach, engagement and conversion
- Perform market research and analyze the opportunities for future partnerships
- Provide input on the terms of affiliate contracts as they pertain to inidual influencers
- Brainstorm and execute affiliate marketing promotions
- Empathize with influencers, content creators, and the global hobby and gaming community
- Some evening and weekend work may be required (for travel, launches, etc.)
- 3-5 years of experience in the influencer industry (Comics, Sport Card and TCG preferred)
- An understanding of online marketplaces, affiliate marketing and advertising
- A passion for sales, account management and relationship building
- Ability to identify, sign-up and grow business partnerships that add value for all parties
- Excellent interpersonal communication and presentation skills, with the ability to present and communicate information in a clear and professional manner to erse groups and target audiences
- Proven analytical and problem-solving skills
- Strong data analysis skills to help identify emerging trends
- Proficient in Microsoft Office products, including Excel
- Ability to maintain flexible work hours. Work hours are mostly consistent, but require some flexibility around release schedules
- Excellent organizational skills with the ability to handle multiple, high priority projects with a keen attention to detail
Our benefits program is one of the most flexible and progressive in the country. Plus, benefits start on day one, so you have everything you need to make a stress-free transition to life at TCGplayer.
- Comprehensive medical insurance with a variety of plan options to suit your needs
- Free therapy, counseling and mental health services in additional to medical plan
- Dental insurance
- 100% company paid employee vision insurance
- Unlimited Paid Time Off (PTO)
- 100% company paid short term and long term disability
- 100% company paid Family Leave
- 401k plan with up to 4% match
- 100% company paid life insurance, additional coverage available
- Paid trips to work with remote teammates
TCGplayer is an Equal Opportunity Employer and does not discriminate against any employee for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
< class='"content-conclusion"'>TCGplayer is the largest marketplace for trading card games in the world, with nearly 1 billion dollars in sales. Founded by Chedy Hampson & Ray Moore as a digital media platform within the collectible hobby space, we have grown from our initial roots working inside Syracuse-based hobby stores selling comic books, sports cards, CD’s, collectible cards, action figures, and tabletop games, into an expansive eCommerce marketplace that connects a global community of millions of buyers with tens of thousands of retailers. TCGplayer maintains the largest authoritative database of historical and current prices for the most popular trading card games, and this data powers and connects an entire industry of publishers, buyers, sellers, influencers & developers.
We have been ranked amongst New York State’s 50 best employers and Fortune.com’s top 100 companies for women in the U.S and certified a Great Place to Work by our employees 5 years in a row. Our entire team prides itself on creating a culture that fosters camaraderie, embraces ersity, and exudes passion. We believe every team member contributes to our success.
With the largest marketplace for collectible card games, in-store tools for local gaming stores and industry leading fulfillment center to deliver products from sellers to buyers, we bring our innovative technologies and customer focused approach to the $25B global collectibles hobby market.
