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Senior Google Analytics Consultant
- Strategy, Insights, & Activation
- United States
- Full Time
About This Role
The team is looking for a Senior Google Analytics Consultant with a broad knowledge of the digital marketing analytics space from current industry trends to technical expertise, including how to build and customize analytics and tag manager implementations for sites and mobile applications. This person will be one of our analytics implementation experts and help guide migrations for clients from Google Analytics (Universal) to New Google Analytics (aka Google Analytics 4). You will lead project teams and will become (if not already) one of the top-100 digital analytics experts in the world!
Role and Responsibilities
- Lead project teams; collaborate effectively with team members
- Develop domain expertise in client’s business space to drive results
- Demonstrate a grasp of the fundamental importance of clean data to empower successful digital marketing initiatives, in support of larger business objectives
- Identify gaps throughout the customer experience and recommend solutions
- Seek opportunities to clarify what client needs (not just what they ask for) and look for opportunities to expand client relationships and projects
- Ensure client expectations are met and results are delivered
- Articulate complex ideas in a clear and concise manner, both in speech and writing; understand the audience and tailor messages accordingly
- Exemplify good consulting skills, diplomacy, and effective messaging, and mentor team members in the same vein; share expertise freely
- Adapt to a fast-paced work environment and have the ability to overcome technical and business challenges
- Demonstrate high intellectual bandwidth, as well an ability to prioritize and work on the right things at the right time
- Volunteer suggestions for team improvement and take the time to help push initiatives forward
- Actively contribute to the greater community by participating in meet-ups, conferences, blogs, open forums, or open source initiatives
Preferred Qualifications
- College degree (required) plus at least 4 years of relevant work experience in marketing, consulting, and/or media
- Strong leadership and communication skills, both with internal team members and with clients. This is very collaborative and client facing role.
- Experience with Google Analytics 4 (GA4) and have implemented, configured, and customized the tool.
- Deployed Google Analytics through Google Tag Manager
- Has focused in one or more of the following areas: digital analytics, optimization, statistical modeling, consumer insights, and/or marketing analytics
- Understand how to read and interpret reports
- R knowledge or can speak to big data
- Experience with BigQuery or have used data visualization tools like Tableau, Looker, or Power BI is a plus.
- Mobile/app/Firebase experience and/or E-commerce experience is a plus.
- Previous experience working with Global Delivery teams is a plus.
- Must have availability during EST hours. This role is required to lead Global Delivery projects as needed.