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Caraway is an NYC-based digital healthcare company for Gen Z providing mental, physical & reproductive healthcare services, all in one place. Our experienced Care Team delivers integrated, evidence-based care tailored to 18-29 year olds, available 24/7 through our mobile app. Our vision is big: we're both treating our members' needs in-the-moment, and providing them with the skills to manage their health over their lifetime. Our care platform is also centered around women and people assigned female at birth, recognizing that focusing on overlooked populations ultimately allows us to provide better care for everyone. If you want to be part of a mission-driven, motivated, collaborative team working to change healthcare for a generation, come join us!
Our team is seeking a part-time designer to support our growth and marketing efforts for approximately 8-12 weeks. Under the direction of the Head of Brand Experience, this role will work closely with our Content, Engagement, and Product teams to develop marketing assets – including custom landing pages, decks, and marketing collateral – to support our member acquisition campaigns. We’re looking for a designer with an understanding of WebFlow, HTML and CSS, as well as a strong visual sensibility and understanding of core UX principles. The ideal candidate will be comfortable working independently, iteratively, and quickly to make an impact.
Please provide your portfolio when applying. Applications without a portfolio will not be considered.
What you'll do
Design and develop custom landing pages as part of our WebFlow website to drive new member sign-up as part of our acquisition campaigns, including podcast and newsletter ads.
Partner with our Content lead to develop a suite of new email marketing and Instagram post templates.
Design physical collateral (e.g. pamphlets, one-pagers) to be used with B2B partners, including student health centers and insurance providers to highlight Caraway’s services.
Design additional collateral to be used by student ambassadors as part of campus events, including SWAG, flyers, and banners.
Who you are
You have at least 3-5+ years prior UI/UX product design experience working on consumer products, mobile apps, or at design-focused companies
You have Knowledge of front end/mobile development languages, including experience working with HTML, CSS, and designing for software similar to WebFlow
You have strong visual and graphic design skills, with layout experience for both print and web
Experience with creative software including Canva, Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), UXPin
You have a deep understanding and proven experience with digital design for consumers, with a focus on web and mobile products
You have strong knowledge of modern UI/UX and product design standards, as well as mobile/responsive techniques for web design
You appreciate brand design and are comfortable both integrating with and evolving a brand’s visual identity to meet audience needs
You’re a team player with low ego and a willingness to be curious and collaborative
You’re mission-aligned, and excited to work on something that impacts the health of Gen Z, and focuses on women and AFAB people of all races, ethnicities, genders, and sexual orientations
Bonus points for experience with direct to consumer solutions in women’s health care or other services for the Gen Z market, as well as experience working in growth stage business
Comfort with simple coding, data tagging, animation skills, media editing, demo production also a plus
Why you'll love working here
Caraway offers the opportunity to be a part of a startup environment and work closely with the founding team and industry leading investors & advisors. Caraway offers the following benefits:
Competitive salary
Mission-driven & team-oriented culture
Hybrid & flexible working environment
Caraway is an equal opportunity employer. We are committed to ersity and creating an inclusive work environment for all. All candidates are welcome to apply.