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About Rootly

At Rootly, we are a mission to be the go-to way companies respond when things go wrong, helping every organization be more reliable. We do this by building an industry leading incident management platform that allows companies around the world consistently and quickly resolve incidents. We are not simply transforming an industry, we are carving an entirely new +$B segment ourselves and need incredible talent to achieve this ambitious goal together.

Customers love Rootly. Some of the fastest growing companies around the world such as NVIDIA, Figma, Canva, Tripadvisor, Squarespace and more rely on Rootly to power their critical incident management process. They obsess over our delightful enterprise-ready platform and unique partnership model. See why our customers have reviewed us 5 stars on G2.

Investors love Rootly. We are backed by some of the most respected funds in the world from Y Combinator to operators like the CTO of Dropbox and GitHub. We'd be happy to disclose our entire funding and profitability picture live during the interview. As a culture we relentlessly put transparency first. We conduct monthly financial reviews as a team so everyone has a pulse on the health of the business and publish what we are building in our weekly changelog.

About the Role

Rootly is embarking on an exciting growth phase. Our goal is to be involved in every incident management tooling evaluation whether they are looking or we spark their curiosity. You’ll play a critical role here. We’re seeking a motivated and experienced  Head of Marketing to join our team and play a pivotal role in driving growth and establishing our presence in the market. You will: 

* Develop and execute a comprehensive marketing strategy that aligns with Rootly’s goals and objectives.

* Collaborate closely with cross-functional teams, including product and sales, to deeply understand our product's features, benefits, and unique selling points.* Define and manage our our brand positioning and messaging, ensuring consistent and impactful communication across all channels* Strategically elevate our product marketing initiatives, transforming our messaging and pricing strategies from scrappy to solid * Craft and execute multi-channel marketing campaigns to drive product adoption, engagement, and retention.* Commit to meeting qualified opportunity targets in collaboration with the sales team to drive overall revenue growth.* Work closely with our sales team to align marketing efforts with sales objectives, providing them with high-impact marketing materials and campaigns that will support sales efforts and accelerate sales cycles* Establish and oversee relationships with agencies and contractors during the initial phase of building the internal marketing function* Establish and manage an integrated marketing team that measures, tests, plans, and optimizes for quality and efficiency who will oversee the day-to-day activities, while identifying opportunities for new resources to augment our capabilities as we scale* Collaborate cross functionally to develop compelling and targeted content assets that educate prospects and customers about our product value and drive engagement.* Analyze marketing performance metrics, track ROI, and make data-driven decisions to optimize campaigns and strategies.* Identify market trends, competitive landscape, and customer insights to inform product positioning and marketing strategies.

The Ideal Candidate

* Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

* Over 5 years in a marketing leadership function within B2B SaaS Marketing.* Proven track record of establishing and expanding the marketing function within a company from inception, aiding companies in achieving growth aspirations from $2M ARR to $10M ARR.* Track record of developing and executing successful marketing strategies that drive lead generation and revenue growth.* Strong understanding of product marketing, demand generation, content strategy, and brand development.* Experience managing and developing high-performing marketing teams.* Data-driven mindset with the ability to analyze and interpret marketing performance metrics.* Experience working in the infrastructure, ITSM, incident management space is ideal* Creative, Innovative and Empathetic leader with excellent communication and interpersonal skills who thrives in a fast-paced environment.

Benefits

* Comprehensive medical, dental, and vision

* 3 weeks vacation + unlimited sick/mental health days + company-wide shutdown EOY* M2 MacBook Pro of choice* $1,000 for health and wellness* $1,000 for home office* $1,000 for visiting a teammate located in a different geography* WeWork membership* Weekly happy hour on Friday* Learning and advancement budget at your discretion* Annual retreat - at least once a year we gather together in person 🏝️* Ground floor opportunity to be an early member of a fast growing venture-backed startup

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Rootly is an equal opportunity employer. We aim to create an environment where every team member at Rootly feels like they belong so they can have a greater impact on our business and customers. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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